eFusion - Your fully inclusive Online Business

Your Dashboard

Every time you log in, the first thing you’ll see your dashboard. Your dashboard gives you a set of key charts that give you a quick overview of exactly how your business is tracking. You can see your visitors, online sales, web enquiries and list subscriptions

E-fusion Dashboard

Managing your website with Sitewalk

Sitewalk is a quick and easy way to navigate your site like your customers do, making changes as you go. You can click on a region to edit it, then make changes using the online editor and simply click save when you’re done. It also recognizes any modules in your pages so that you can jump straight to, and edit, those modules. Once you are done editing simply click exit in the top right-hand corner to leave Sitewalk.

E-fusion Sitewalk

Editing your Web Pages

To manage your web pages, go to Web Pages under Website, where you’re shown a list of pages. Simply click on a web page to edit it. Your page details are above your editor, where you can set the page names, URLs and more. As you move your mouse over each box, the help in the blue hints box will change to help you with relevant tips. When you edit a webpage, you’ve got a "Word" style editor to amend your pages. With the editor you can change the text, create bullet points or indentations, add images and tables and create links to other pages or websites.

Editing E-fusion Webpages

E-Commerce- Catalogues

You manage your online shop by adding products to catalogues. Catalogues not only help you group and manage your products, they are like special web pages that you can link to that run your online shop.

When editing a catalogue you can choose a template to give a consistent look and feel for each catalogue (Fig. A)
You can either add products from here in the action box (Fig. B)
You can add a link to this catalogue to one of your web pages (Fig. C)
You can make the catalogue secure/password only Fig. D)

E-Commerce Catalogues

E-Commerce- Products

Give your product a name (Fig. 1)
Add some images - small image for the thumbnail view, a large image for the detailed view.(Fig. 2)
You can make this an e-product and upload your product. (Fig. 3)
You can set up inventory control, by clicking “show more options”. (Fig. 4)
Give your product a detailed description here in the editor. (Fig. 5)
Once you’re done, preview the product. (Fig. 6)
You can then add the product to a catalogue. (Fig. 7)
You can insert this product directly onto a web page. (Fig. 8)

E-Commerce Products

E-mail Marketing

1. To use the integrated email marketing you first off we get creating some lists (below). You create lists to define the audience for your marketing. Since we’ve got an integrated customer database, your lists are simply a way to create sub groups within your main database.

E-mail Marketing 1

2. Now let’s create some email marketing campaigns. Click on campaigns and you’ll see a list of all your campaigns. Whenever you create a campaign you get an easy 7 step wizard which takes you through every step of setting up your campaign (below).

E-mail Marketing 2

3. Once you’ve set up your campaign you’ve got access to a range of in depth reports to help you track and improve your email

E-mail Marketing 3

Contact Management

1. The Customers tab gives us access to our complete customer database which is automatically growing as your customers interact with your website (below).

Contact Management1

You can see all past web form enquiries, called Cases. (Fig. 1)
Previous orders are linked to the customer record too. (Fig. 2)
Subscriptions tells you what the customer is subscribed to. (Fig. 3)
Look in e-mail marketing history to see what campaigns have been read and actioned.. (Fig. 4)

Contact Management2

2. Subscriptions (below) shows the lists that the customer is in, the secure zones that they’ve got access to, the individualized online shop discounts they have, and affiliate programs that they’re involved in.

Contact Management3

3. You can drill down to see the customers email marketing history and see what newsletters have received and how the customer has reacted to them. (below).

Contact Management4

Reporting

1. From the summary screen you can see all your reports, then drill down into more detailed reports on traffic, customer paths, visitors, browsers and so on.

Reporting Summary