Jacob Turrell
By Jacob Turrell | Jun 5, 2017 1 min read

Who is Ad-blocking and Why is it Increasing?

People predominantly use ad-blocking to increase satisfaction with their online experiences, increasing loading time and minimising data usage.  

 
Recently, a survey of over 1000 internet users showed that around 40% of respondents had used an ad-blocker in the month, with mobile results in Asia being significantly higher. However, the low levels of mobile ad-blocking could be due to ignorance, as a slight majority of users do not know how to block ads on mobile devices. The greatest awareness of this functionality was found among under 35s.

The users of ad-blocking are much more male than female, reaching almost 60-40%. And surprisingly, the highest concentration of ad blocking is among 25-34-year-olds!  It's not so surprising to see that the top reason, receiving almost half of the total votes, was that too many ads are annoying or irrelevant...

Mobile users appear to dislike ads that interrupt their access to content in particular, which also isn't surprising.

According to Page Fair, more than 600 million devices globally were running ad-blocking software as of December 2016, with a majority (62%), being mobile devices!

Is there a way to get around this? Honestly, not really - other than making sure you know who your customer is and running relevant campaigns using the right keywords and search terms. This way, only the 'right people' will see your ads - and they will be pleased too! 

Here at Website Success, we have an in-house marketing team and offer a range of Digital Marketing services ranging from PPC and SEO to Social Media Management.

We're a team of qualified Digital Marketers and work on each of these services every day, so if you feel your PPC could be working harder for you, or you have any questions, give us a call at 01243 888555 find us on Instagram, Facebook and Twitter or pop into our Chichester-based office. 

 

 

businesses who trust us with their brand

A+ Security Logo
Carers Support Logo
DV&D Logo
Haywood Landscapes Logo
Kitchen Installation Services Logo
Marlin Environmental Logo
Natural Stone And Timber Logo
New Forest Activities Logo
Philip E West  Logo
Prime Driving School Logo

frequently asked questions

CAN YOU MARKET MY EXISTING SITE?

HOW DO I KNOW I’M GETTING GREAT RESULTS?

HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?

HOW LONG DOES IT TAKE TO SEE RESULTS?

HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?

WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?

Jay

Jay Faustino - Creative Web Developer

START YOUR JOURNEY TO WEBSITE SUCCESS

With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...

GET STARTED