It's getting to that time of year when it is getting colder and the Christmas songs begin to play. Before you know it the new year will have come around and you'll be wondering where the year has gone. Whether you are a fan of the holiday season or not, for a business, it is a great time to promote the products and services you provide, especially if you're a small business competing against big name brand.
If you're a small business and your marketing strategies aren't in place you need to work on that now and get your marketing campaigns ready to go. “Why?” you ask. Because retail records show that almost 20 percent of annual sales are over the holidays, per the National Retail Federation (NRF). It seems that the holidays get earlier and earlier each year, especially due to big company promotions, and you think this would annoy the consumers but it is actually the opposite. According to the NRF 40 percent of shoppers start in October and if they didn't have your business on their mind when they started shopping you could lose a large amount of potential revenue.
If you want to compete with your competitors during the holiday season here are some marketing techniques you can use to get ahead:
If you can find a way to tap into these key tools there are some great positives to partaking in the holiday season, such as:
- Brand awareness
- Repeat business
- Large profit margins
- Competitive edge
- New customers
So whether your a holiday fanatic or can't wait until it's all over, from a business perspective it is essential that you get a marketing plan in place and promote your business over this time of year.
Reference: https://www.sitepronews.com/2014/11/12/holiday-marketing-strategies-small-businesses/
