Social media trends come and go as people start to lose interest or something new pops up, so it's no wonder that companies doubt the need for their business pages. One of the most recent to be questioned is Facebook due to it being within the industry for 11 years now. Facebook has recently been suffering from a decline in people, losing 11 million young users since 2014 but there are still over a billion active users.
So is Facebook still relevant from a business perspective?
The answer, in the simplest terms, is yes and this is because of the massive following Facebook has as a market for you to target your services towards. Everything people interact with is becoming Internet accessible and Facebook is at the forefront, only beaten by Google. Facebook is also completely content driven meaning that all the content you provide on your websites can be used to promote on social media and it gives you results and what content works and doesn't through consumer engagement. Mobile marketing is slowly becoming a necessity as consumers move from computers to their phones and tablets, and Facebook gives you that reach to allow mobile users to see your business.
How can you optimise your Facebook campaign?
1. Overselling is a social media sin. Overselling your business is a big no no because it repels consumers rather then encouraging people to read and check out your services. It's better to create engaging content and a relaxed approach that customers will enjoy because people are tired of having products and services forced upon them.
2. Quality content is a must. One of the main reasons people follow your page is to see quality and insightful content. You can add funny material, infographics and back links to encourage more traffic and use.
3. Use of videos. One of the greatest things about Facebook is the ability to share content, and videos are a perfect tool to encourage a consumer to share. Videos are easier for a consumer to engage with and consume whilst commuting, listening in the background or whilst relaxing, and if you peak their interests they will more than likely share it too so that their friends and relations will see and enjoy it. Due to Facebook introducing the autoplay feature people are now even more likely to watch a video as they see it playing as they scroll.
4. Facebook Ads. Facebook Ads can be a fantastic addition to your posts and business page. This allows you to reach a higher audience nationally and globally meaning your brand awareness increases and you can encourage world wide traffic to your website.
So as you can see, Facebook looks like it's not going away soon and can be a powerful asset to you and your business. Here at Website Success we can guide you through the process of using your social media and what types would work best within your business. So contact us any time on 01243 888555 or come to visit us in our Chichester office anytime Monday to Friday 9am – 5pm.
Reference: https://www.sitepronews.com/author/julia-mccoy/
