The way people search online is constantly evolving, and one of the biggest shifts in recent years is the rise of voice search. Thanks to devices like smartphones, tablets, smart speakers, and voice assistants (Siri, Google Assistant, Alexa, and Cortana), more people are finding it easier to speak their queries rather than type them.
Recent data shows that mobile devices now account for nearly 60% of web usage and around 29% of internet users aged 16–64 use voice assistants weekly. With this trend only set to grow, optimising your website for voice search has never been more important.
We’re here to explain the shift, and how to get started.
Why Voice Search is Becoming More Popular
Consumer behaviour is changing, and voice search is at the forefront of this shift. People are increasingly looking for speed, convenience, and hands-free solutions when finding information online.
A few key factors driving this trend include:
Mobile-first lifestyle: Smartphones are the primary device for browsing the internet, and typing on small screens can be cumbersome. Voice search provides a faster, easier alternative.
Smart home technology: The rise of smart speakers, connected devices, and in-car assistants has made asking questions out loud a natural habit.
Natural, conversational queries: People prefer asking questions in their own words rather than memorising specific keywords. Voice search mirrors how we speak, making it feel more intuitive.
Local and on-the-go searches: Many voice searches happen when users are on the move, looking for quick answers about nearby businesses, directions, or services.
This shift in consumer behaviour means businesses can no longer rely solely on traditional SEO methods. – link to user intent blog. Optimising your website for voice search helps you meet people where they are, how they search, and when they need answers.
How Voice Search Differs from Traditional Search
Voice searches are different from traditional typed searches in several ways:
Conversational tone: People speak more naturally than they type. Queries are longer, often phrased as questions.
Local focus: Many voice searches are location-based, e.g., “near me” queries. In fact, 58% of users employ voice search to find local businesses.
Mobile-first behaviour: The majority of voice searches are performed on mobile devices.
Voice search is only growing, making it an essential part of your SEO strategy.
Use Conversational Keywords
Traditional keywords aren’t enough for voice search. Instead, focus on long-tail conversational phrases that mimic how people speak.
Tips for choosing the right keywords:
Think about how a customer would ask a question out loud.
Use natural, everyday language rather than formal search terms.
Record and analyse real conversations with customers to uncover common phrases (with permission!).
For example, instead of optimising for “used cars Chichester,” target:
Create and Optimise FAQ Pages
FAQ pages are ideal for voice search because people often phrase voice queries as questions.
Best practices for FAQ optimisation:
Include questions your customers actually ask.
Use natural, conversational language.
Provide clear, concise answers (40–60 words is ideal).
Incorporate long-tail keywords naturally into questions and answers.
Example:
Voice search:
“Google, what’s the best place in Chichester to buy eco-friendly furniture?”
FAQ:
Q: Where can I find eco-friendly furniture in Chichester?
A: We have a great selection of eco-friendly furniture right here in Chichester! All our pieces are made from responsibly sourced or reclaimed materials, so you can make your home stylish and sustainable. Pop in and take a look, we’re always happy to help you find the perfect item.
Well-structured FAQ content increases the chances of your site being used in featured AI snippets, which voice assistants frequently read aloud.
Technical Tips for Voice Search SEO
Beyond content, ensure your site is technically optimised:
Mobile-friendly: Your site should load quickly and work seamlessly on all devices.
Structured data: Use schema markup to help search engines understand your content.
Clear headings: Headings and bullet points improve readability.
Local SEO: Keep your Google Business Profile accurate with contact info and opening hours.
Get Started Today – SEO and Voice Search Optimisation in Chichester
Voice search is growing fast in the UK, and optimising your website now can give you a competitive edge.
Call our Chichester digital marketing agency today on 01243 684900 or book a chat in the diary to find out how our SEO support services can make it easier for people to find you online.
