All we hear is how important Social Media is to your business. Whilst this is true, surely there is
more to it than regular postings and interacting with your followers. There is. We're lucky. Social media is a new unexplored market. There is so much
potential with the ways companies can utilise all social media platforms. In particular, Instagram. Here are two great examples of businesses breaking
through into the unknown and using Instagram as a marketing tool.
EasyJet
EasyJet, one of the worlds leading airlines, however, as we all know, they're carrying extra baggage. With a negative reputation, bought on by their notoriously
cheap flights, the company sometimes loses the recognition it deserves and is unfairly labelled as a lower class airline. Well, not anymore...
Look & Book by EasyJet. They've 'launched an airline first' giving us the ability to simply upload a picture of any place in the world, before locating
where the picture was taken, then providing us with EasyJet flight options to their dream destination. "Users of the app can now take a screenshot
of their favourite locations from Instagram and upload them straight to Easyjet's app.
Targeting Instagram users, the airline is looking to take advantage of the recent surge in travel Instagrammers. An increase in well-photographed snaps
of unique and beautiful locations around the world has left Instagram stealing the spotlight as an ever-growing travel brochure. Furthermore, EasyJet
claims that their mobile app has been downloaded over 19.9 million times, with mobile visits leading to "50% more bookings than non-mobile customers.
Green and Blacks
Green & Blacks, a British chocolate company, also used Instagram in order to advertise. By showing off their brand with UGC (User Generated Content)
it allowed them to gain recognition on Social Media, similar to an Ad, still reaching a huge and relevant audience and at no cost!
By displaying their logo onto a select number of Black cabs in London, they then gave people the chance to grab a free taxi ride, filled with freebies
from Green and Blacks, as long as they posted a picture with one of the special taxi's on their Instagram and tagged them. Similar campaigns are used,
for example, a lot of businesses will pay people to display a sticker, advertising their company, on your personal car. However, Green and Blacks have
hit the nail on the head by targeting black cabs in London. Not only is London notorious for its traffic, meaning a high number of drivers and passengers
in other vehicles, but black cabs are a well recognised, aesthetic feature of London, meaning tourists are likely to notice the advertisements.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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