Prime Driving School came to us as a client just over three years ago, needing help with their digital marketing and looking to increase their ROI in this area. Prime Driving operates across the South of the England, with instructors available in Chichester, London, Guildford and the surrounding areas.
It has been well documented that the driving industry was hard hit during the Covid lockdown, due to social distancing being impossible within a vehicle. However, as businesses slowly return to normal as the country eases out of lockdown, Prime Driving School are now receiving a vast amount of bookings. A direct consequence of our digital marketing efforts.
Jacob, one of our SEO technicians within our digital marketing team, had taken the client onboard to help them rank higher in Google searches and increase their online visibility.
In July, the driving school saw 93 leads. Within the last 25 days, they have now received an impressive 132 leads. We are proud to be able to state that this is all from organic traffic, with no paid advertising.
The data below displays their results from August 2020 compared to July 2020.
76.3% of users also came through to their website organically, with 3,563 new page views this month, all as a result of a strong SEO strategy. Optimising content, implementing effective keywords, and ensuring that the site’s performance operated to the best it could be, have produced exceptional results for Prime Driving.
This data strongly demonstrates the power of SEO alone and how vital it is to include in your marketing strategy. Not only does it enhance your online presence and increase traffic to your website, it doesn’t require payment for ad space and the results are very easy to measure.
Having a strong SEO strategy is also a sure way to get ahead of competitors by ranking above them in a Google search.
According to “Smart Insights”, studies have revealed that the first page of Google accounts for 71.33% of organic clicks – compared to websites that land on page two or three. These receive a drastically lower click through rate, receiving just 5.59% of traffic.
At Website Success, we are highly trained in SEO and always ensure that our client websites rank and perform highly.
If you are a business that needs help with increasing your leads or organic presence and want to see similar results to Prime Driving, then call us today on 01243 888555 to chat to one of our SEO technicians or visit hereto find out more.
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frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
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