Owen Gaudion
By Owen Gaudion | Jun 29, 2015 1 min read

Significant Google update affecting UK rankings

There has been speculation throughout the industry about whether this update is a Penguin, Panda or HTTPS update, however Google says that it was a normal core algorithm update.

Further investigation from Marcus Tober at Searchmetrics shows that the update could be linked to newsworthy content, as media sites have benefited the most from the update.  Marcus is quick to point out that most of the changes are related to newsworthy and informational keywords; all keywords can become newsworthy if something happens that involves a topic that is related to your keyword.  If this is the case then we are likely to see more and more fluctuations in rankings in the future as the news changes.

The Google update coincided with the relaunch of Google Trends, which now includes real-time data.  This release supports the theory that the QDF (query deserves freshness) element of the Google algorithm is becoming more important.

What does this mean for you?

As rankings become more volatile as queries related to current newsworthy keywords jump up, it has never been more important to create unique relevant fresh content on your site.  Having a blog on your site gives you the platform to share newsworthy content; make sure your blog is updated regularly and be prepared to act fast when your keywords become newsworthy!

Website Success has a team of digital marketing experts on hand to look after your online marketing activity.  Call us on 01243 888555, pop into our offices in Chichester or contact us today!

businesses who trust us with their brand

A+ Security Logo
Carers Support Logo
DV&D Logo
Haywood Landscapes Logo
Kitchen Installation Services Logo
Marlin Environmental Logo
Natural Stone And Timber Logo
New Forest Activities Logo
Philip E West  Logo
Prime Driving School Logo

frequently asked questions

CAN YOU MARKET MY EXISTING SITE?

HOW DO I KNOW I’M GETTING GREAT RESULTS?

HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?

HOW LONG DOES IT TAKE TO SEE RESULTS?

HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?

WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?

Jay

Jay Faustino - Creative Web Developer

START YOUR JOURNEY TO WEBSITE SUCCESS

With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...

GET STARTED