Twitter's new $99 monthly subscription ad programme goes live (in beta)
On Wednesday 9th November, Twitter launched its new awaited advertisement program in beta, which for $99 a month, the new 'Promote Mode' will automatically
promote and amplify the user's profile and their tweets. This new program is made to target small businesses. The idea behind this is to save time and
effort for businesses as the automated promotion will help tweets reach a larger audience, without requiring the user to create their ads or their ad campaign.
These new tweets are turned into regular ads through the new program, still displaying the 'promoted' badge indicating they're an ad.
The great thing about this new program is that users don't have to do anything different to have their tweets reach a wider audience; they can continue
to post the same media, links, etc. and it will all be automatically promoted.
However, there are some drawbacks to relying on automated promotion:
First of all, users can't choose which tweets to promote - they can only choose whether the promote mode is on or off. Secondly, these tweets can only be targeted
when up to 5 interest locations are selected, which is a far weaker targeting system compared to Twitter's current ad platform.
Like all good promotion services, Promote Mode includes fairly in-depth analytics, so subscribers can track the impact of their newly promoted tweets.
Within Twitter's FAQ section about Promote Mode, the accounts with below and up to 2,000 followers will see the most value from this advertising program,
however, they plan to offer higher tier, more expensive subscription plans for larger accounts shortly.
Overall, the new 'Promote Mode' by Twitter is a great idea and will most likely have a large impact on advertisement as a whole on Twitter.
If you have any questions regarding your social media promotion, don't hesitate to contact us here at Website Success.
Thank you for taking the time to read!
