As a Chichester-based website design & development and online marketing agency, at Website Success we offer email marketing as part of our service offering. So, we thought we'd give you some tips on how to make this marketing channel work for you.
1. Find out what your customers want to receive. This will increase open rates, build a better relationship with your audience and encourage engagement.
2. Ensure you are targeting the right people with the right message.
3. Ideally, have a preference centre. People are more likely to open your emails and engage with you if you are communicating with them with the frequency and content they want.
4. Keep your lists clean. Remove old data, update what you can and take out hard bounces. Good data will result in efficient email campaigns.
5. Use personalised content. According to Digital Marketing Magazine, personalising your emails to your target audience delivers on average a 60% increase in performance.
6. Increase email validation by using double opt-in for certain promotions or give-aways.
7. Offer your client base something - by email - that they cannot get elsewhere. For example, voucher codes that can be received only by email will provide a great incentive for people to open and engage with your campaigns.
8. Encourage users to feed back on your content or change their preferences directly from the email. The benefits here are twofold: you will invite continuous engagement and ensure your data is current.
9. Instigate trigger-based emails as this allows you to make your message relevant to the immediate needs of the user. This in turn will drive a higher open rate.
10. Use other marketing methods, such as social media, to encourage email engagement; ask new users to register to receive your communications.
This should give you some handy hints to help you on your way. Feel free to
contact us at our offices in West Sussex if email marketing is an area you want to develop further and need expert advice.
