Nick Fenmor Collins
By Nick Fenmor Collins | Nov 9, 2018 1 min read

How Can I Write Website Content to Attract Links?

Writing website content to attract links
back
Content Marketing

When we're talking about content optimisation, we must understand what that means. Digital marketers usually optimise content for SEO based on keyword tools such as the Google keyword tool - and call it a day. This is what we refer to as "technical SEO" and it's key to getting results.

Content marketing takes things a step further: Due to changes in Google's search algorithms, it now makes sense to write for 'semantic' searches. Semantic means that Google is now much better at answering its user's questions. Here's what the differences look like:

  • Technical - Stride Analysis Article
  • Semantic - I'd like to find articles about stride analysis

Semantic optimisation allows us to write great copy that's written very much for the users, effectively answering their questions and delivering the information they're looking for. This content is much more attractive for others (real people) to link to, like and share

In summary, write great copy for visitors to read and share then make sure you're doing the technical SEO required to make sure it's great for Google to Crawl.

So we've now got an understanding of semantic search, my next article will cover the bits you want to know…how we can get those links

businesses who trust us with their brand

Alliance Refrigeration Group Logo
A+ Security Logo
Barlow Blinds Logo
Byrom Audiology Logo
Classic Ducati Logo
Haywood Landscapes Logo
Heaven At Number 7 Logo
Horton's Steam Fair Logo
Hove Hair Clinic Logo
Justice Security Logo
Kitchen Installation Services Logo
LDP Transport Logo
New Forest Activities Logo
Philip E West Logo
PriPlus Driving School Logo
Publishing Software Company Logo
Sun-X Logo
The Curiosity Approach Logo
The HR Consultants Logo
The Oving Medical Clinic Logo
Thrive4Life Logo
Waxaxe Logo

frequently asked questions

Can you market my existing site?

How do I know I'm getting results?

How do you know what is right for my business?

How long does it take to see results?

How much do you charge for Digital Marketing?

What if I don't know what I want? How can you help?

Justine

Justine Bolilan - Creative Web Developer

START YOUR JOURNEY TO WEBSITE SUCCESS

With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...

GET STARTED

Free Expert Help