Nick Fenmor Collins
By Nick Fenmor Collins | Nov 9, 2018 1 min read

How Can I Write Website Content to Attract Links?

Writing website content to attract links
back
Content Marketing

When we're talking about content optimization, we must understand what that means. Digital marketers usually optimize content for SEO based on keyword tools such as the Google keyword tool - and call it a day. This is what we refer to as "technical SEO" and it's key to getting results.

Content marketing takes things a step further: Due to changes in Google's search algorithms, it now makes sense to write for 'semantic' searches. Semantic means that Google is now much better at answering its user's questions. Here's what the differences look like:

  • Technical - Stride Analysis Article
  • Semantic - I'd like to find articles about stride analysis

Semantic optimization allows us to write great copy that's written very much for the users, effectively answering their questions and delivering the information they're looking for. This content is much more attractive for others (real people) to link to, like and share

In summary, write great copy for visitors to read and share then make sure you're doing the technical SEO required to make sure it's great for Google to Crawl.

So we've now got an understanding of semantic search, my next article will cover the bits you want to know…how we can get those links

businesses who trust us with their brand

A+ Security Logo
Carers Support Logo
DV&D Logo
Haywood Landscapes Logo
Kitchen Installation Services Logo
Marlin Environmental Logo
Natural Stone And Timber Logo
New Forest Activities Logo
Philip E West  Logo
Prime Driving School Logo

frequently asked questions

CAN YOU MARKET MY EXISTING SITE?

HOW DO I KNOW I’M GETTING GREAT RESULTS?

HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?

HOW LONG DOES IT TAKE TO SEE RESULTS?

HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?

WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?

Jay

Jay Faustino - Creative Web Developer

START YOUR JOURNEY TO WEBSITE SUCCESS

With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...

GET STARTED