LinkedIn is the most powerful social media platform for B2B marketing, with 93% of marketeers agreeing that it’s the best social network for lead generation. Unlike Facebook, Instagram, or Twitter, 90 million LinkedIn users are senior-level professionals and 63 million are in a decision-making position, making LinkedIn a goldmine for B2B marketing.
So, whilst every business owner should be on LinkedIn - here are 3 basic steps on how to utilise the network to its fullest potential and optimise your company profile to stand out.
Step 1: Adding all information
This one seems obvious but filling out all the fields often goes amiss. A page with insufficient information gets 30% less weekly views, so it’s vital for your SEO to include all of it. These sections include your website URL, location, company banner, company size, industry sector, and 3 related hashtags to connect with your audience.
Your company overview should act as your mission statement – including what you offer, what you do differently to your competitors, and what your core values are.
Step 2: Text based content
LinkedIn’s algorithm favours text-based content over any other content. And one of the great things about LinkedIn is that there are a lot of listeners and not many publishers – so unlike Facebook and Instagram which have an extortionately high turnover of content, posts on LinkedIn with lots of engagement could stay at the top of someone’s feed for a week.
The most compelling content is the content that speaks directly to its target audience. So before you draft any posts, you should brainstorm what topics would specifically interest them. For example, if your business is in recruitment, then you could write content based around employment tips, hiring challenges for HR managers, and solutions to problems.
LinkedIn’s algorithm also indexes which content to prioritise based on the number of users that click ‘See More’ on a post. That’s why many LinkedIn profiles use gripping or even slightly misleading headlines known as “Clickbait”, to encourage people to click.
Another effective engagement strategy is to post one liner questions and polls to spark debate and conversation. For example, this very simple question by LinkedIn generated nearly 4k likes and 333 comments.
Step 3) Identify and use keywords
A keyword refers to the words or phrases that users type in a search engine to find what they’re looking for. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of your customers. It is important to factor in the journey that customers take when engaging with your business, whether you sell products or offer a service.
Many people think that keywords are reserved for websites, but search engines also crawl LinkedIn for them, to show users content relevant to their search. It’s most effective to include keywords in the very beginning of your company tagline.
To find out the most effective keywords to implement, you can use free tools such as “Keyword planner” or “Answer the Public”
Although these tips should help you out, using social media correctly can still be daunting. If you need professional help with SEO and social media management, then visit here or contact us on 01243 888555 to speak to a member of our digital marketing team.
businesses who trust us with their brand
frequently asked questions
CAN YOU MARKET MY EXISTING SITE?
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
START YOUR JOURNEY TO WEBSITE SUCCESS
With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...
