Finally, December is upon us which means only one thing... Christmas! The time of year that consumer spending rockets and sales boom. However this isn't
like any other Christmas, no, this ladies and gentlemen, is 2018. After an incredible year in the development of technology, we're set to see the highest-ever amount of online purchases for the festive season. This is your chance to rake in the cash, or should I say online transactions, like never before.
But are you ready? Here are 6 Essential statistics to aid you this year.
1. 60% of cart abandonment is due to extra costs like taxes, shipping and fees
(Source)
We've all been there, after a stressful shift of online shopping, you've finally chosen the product you're getting your loved one and you need to buy it
quickly before you let your eyes wander across to the extortionate price and delete it from your basket without a second thought. You've got to checkout,
then bang! You're smacked across the face by extra shipping costs and tax. What do you do? Exit the site and look somewhere else. Price transparency
is a MUST!
2. 35% of transactions are lost when sites require users to create accounts before purchasing
(Source)
Another all too familiar scenario for the online shopper, is you've got minutes to spare before your loved one barges into the room, sees their present on
the screen and Christmas is ruined. As you head to the last step of your online transaction you relax, ready to pay, but then pops up, the dreaded
box: 'Sign In or Create Account', your eyes widen as they search rapidly for a 'Continue as Guest' but alas, it is nowhere to be seen. Again, you
exit the site in search of a quicker solution.
3. 50% of online shoppers search for videos related to a product before buying it in-store
(Source)
We already know video is the future of marketing but this stat tells us that if you bring your A-game to video marketing this Christmas you're guaranteed
to see a boost in in-store sales. Don't have a store? If your product, and its video, are good enough, sales are bound to flood in online too.
4. Global Mobile e-commerce revenue is expected to reach up to $669 Billion this year
(Source)
As I said earlier, 2018 has been an incredible year for technology. With software and hardware reaching advanced levels, companies like Adobe, Apple and
Tesla have dominated their respective markets and the eCommerce market is almost unrecognisable from just a few years ago. With revenues set to reach
almost $700 billion if you've not got an online store, NOW is the time to look into investing. Here at Website Success, we offer bespoke eCommerce sites.
5. 40% of Mobile Users Leave Pages that take longer than three seconds to load
(Source)
Whilst we all love a Christmas-themed website, be careful this year. If you're loading time increases due to new festive features on your homepage, you
may be on Santa's naughty list if it's taking longer than 3 seconds you're losing almost half of your users. This percentage only goes up as loading
time increases so keep that in mind.
6. $260 billion is recoverable through improved checkout processes
(Source)
In homage to most of these stats, it seems the checkout process is the make or break when it comes to eCommerce. Now is the time to act and improve your
checkout process from design to functionality and take advantage of the online Christmas market surge.
Here at Website Success, we offer several services which will boost your business this Christmas from Social Media Marketing,
eCommerce websites, Website & Graphic Design and more here.
