Research has shown that 90% of all users follow at least 1 business account – and with around 1b users, it’s no doubt that Instagram ranks as one of the top social media platforms for marketing your business and generating leads.
The algorithms on social media are constantly changing, and it is important to keep updated on them in order to optimise your content. The Instagram algorithm change from 2019 faced backlash amongst many business owners after noticing a decrease in engagement; similarly to when Facebook decided to prioritise showing content from family and friends as opposed to marketing campaigns. However, by understanding the algorithms and implementing some simple digital marketing hacks, there is no reason to lose engagement from your audience. So what’s the best way forward when it comes to marketing on Instagram?
Stories & Interactive Content
IG stories now have the same level of engagement as posts – with 500 mill users engaging in stories on a daily basis. Adding stories and going ‘live’ is proving to be a great way to stimulate awareness toward your business.
Furthermore, you can use stories to their fullest potential by incorporating interactive elements such as polls, quizzes and questions, which will encourage audience engagement to your business and content. Live Q+A’s chat’s are also becoming increasingly popular and gives followers a chance to directly interact with your business.
Instagram Analytics
Instagram Analytics provides valuable insight into how your business page is performing. Using this data, you can look at the demographic of your audience, geographical location and what time of day on average they are active the most. Having a more strategic approach as to when and what time you post will increase visibility and engagement, and you can even save time by using management platforms such as Hootsuite and Loomly which can schedule posts in advance at chosen times.
Authenticity
With Instagram being a visual tool, imagery and aesthetic are a vital thing to consider on your feed. However, Instagram has become so oversaturated with perfectionism that it’s connection with the consumer has become fragmented. In the influencer world, it is now becoming more favourable to be organic and natural as this creates a transparency for the audience. This approach is also working for businesses too. Creating content that is relatable and transparent will increase your following and more likely attract your targeted consumer toward your brand.
If you're still stuck or unsure of the best way to market your business, then we’re here to help. Our team of marketeers at Website Success are experts at social media and can increase your online presence to make your business flourish.
Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.
So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!
So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.
We can also build you a new website – check out our BUILD section for more information.
Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!
We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.
HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?
We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:
Take the time to understand you, your market, your products/services and competitors.
Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
Get going and put your marketing activity into place…
… Bring in lots of great results for you!
Share them with you in a monthly report and make suggestions on how we could do even better next month!
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.
As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.
SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.
There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.
WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?
Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!
We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.
Jay Faustino - Creative Web Developer
START YOUR JOURNEY TO WEBSITE SUCCESS
With the best CMS in the world we can execute and design even the most out there ideas! We’re looking forward to delivering your next website...
