ARE YOU REACHING YOUR PERFECT AUDIENCE?

Your online presence is more important than ever. But just having a website is not enough.

Not any more…

People – and search engines – need to find it and it needs to be exactly what they’re looking for.

That takes data, a bit of science and a whole of creativity...


WHY BOTHER WITH DIGITAL MARKETING?

Digital marketing gets your business messages in front of the people looking for them. And then, it persuades them to buy…

It is also superbly measurable, so we – and you – always know what’s working and what’s not. And we keep tweaking, to make sure it works for you.

YOUR DIGITAL MARKETING RESULTS WILL LOOK SOMETHING LIKE THIS

 

SEO - Get found for the top keywords for your sector & whizz up the rankings!

 

PPC & Remarketing Ads - As a Google partner we target the right terms and areas to deliver you the right leads.

 

Facebook & LinkedIn Ads - Sophisticated targeting gets the right message to your audience.

 

Content & Social - Reach your ideal audience on the right platform with the right content.

 

Lead nurturing & Email - The perfect customer journey drives leads through to conversion.

 

Marketing case studies

No.45 Dental

Aiming to take experiences far above expectations within the clinic

No45 Dental are a leading, long-established dental clinic based in the centre of Chichester. They offer a number of dental treatments from implants and orthodontics to dentures and teeth whitening. The practice was opened in 2008 and has been shortlisted for the dental practice of the year award.
View website
No.45 Dental website on laptop
No.45 Dental website on mobile
Digital Marketing

Opened in 2008, No45 Dental were amongst our very first customers. A small Dental Practice that was started from scratch, it was critical that they were found online and above the competitors within the area.

Their aims were to build this presence and to show prospective patients the premium service that they offer. This included a website design, which would be optimised and marketed appropriately, to blow the online competition out of the water.

Digital Marketing

We did what we do best, which was creating a classy yet functional website. This portrays exactly what No45 Dental has to offer and targets their perfect client audience organically, through our in-depth keyword research.

We actively researched which keywords consumers were searching for frequently and created a list of the best ones to target and monitor effectively.

Finally, we optimised the website and paid close attention to where it was ranking for particular keywords, making small tweaks and testing new strategies along the way.

Digital Marketing

No45 Dental were able to quickly soar through the rankings on Google establishing themselves as the 'go to' private dental practice in Chichester.

They are now on their third fully optimised website design with us and almost every keyword targeted ranks in high first page positions (over half of these are in first position on Google), they dominate locally.

No45 Dental have achieved their goals of online presence and overtaking the local competition. This has increased their monthly website traffic and the number of quality leads from the website. As a practice, they have grown the number of dentists and associated clinicians becoming highly regarded in their industry.

Where They Were

Digital Marketing

Opened in 2008, No45 Dental were amongst our very first customers. A small Dental Practice that was started from scratch, it was critical that they were found online and above the competitors within the area.

Their aims were to build this presence and to show prospective patients the premium service that they offer. This included a website design, which would be optimised and marketed appropriately, to blow the online competition out of the water.

How We Market Them

Digital Marketing

We did what we do best, which was creating a classy yet functional website. This portrays exactly what No45 Dental has to offer and targets their perfect client audience organically, through our in-depth keyword research.

We actively researched which keywords consumers were searching for frequently and created a list of the best ones to target and monitor effectively.

Finally, we optimised the website and paid close attention to where it was ranking for particular keywords, making small tweaks and testing new strategies along the way.

...And the result

Digital Marketing

No45 Dental were able to quickly soar through the rankings on Google establishing themselves as the 'go to' private dental practice in Chichester.

They are now on their third fully optimised website design with us and almost every keyword targeted ranks in high first page positions (over half of these are in first position on Google), they dominate locally.

No45 Dental have achieved their goals of online presence and overtaking the local competition. This has increased their monthly website traffic and the number of quality leads from the website. As a practice, they have grown the number of dentists and associated clinicians becoming highly regarded in their industry.

Prime Driving School

Taking a Local Driving School to a National Level

Prime Driving School are a Chichester based driving school that offer driving lessons and driving instructor training nationally. They have a team of friendly, experienced instructors whose objective is to teach safe driving for life. Their head trainer and school owner, Lynne, has over 16 years in driver training and also specialises in Driving instructor training.

View website
Prime Driving School website on laptop
Prime Driving School website on mobile
Digital Marketing

Prime Driving were a small, local driving school with only a few driving instructors in their local area. Their aim was to build their brand online, through a fresh website with the right marketing message and Google advertising campaigns, with the goal of increasing the size of their team and encouraging more pupils to learn with Prime Driving School.

Digital Marketing

We worked closely with the design team, to create a fluid website which offered a clear, customer journey and a powerful and accurate marketing message.

We also researched the customer behaviour within their business sector and the correct keywords to use in order the target their ideal audience effectively.

From this, we were able to optimise the website effectively to rank highly for the keywords Prime Driving School wanted to target.

This also meant that we were able to create powerful Ad campaigns. These not only pinpointed the exact audience Prime Driving were looking to target but also were extremely efficient at converting these interactions into high-quality leads.

Digital Marketing

With the help of the marketing provided by Website Success, Prime Driving School have grown to a team of 22 driving instructors and now offer driving lessons nationally, covering Hampshire, West Sussex, East Sussex, Surrey and even London!

Their website's search engine rankings continue to increase, along with the traffic coming through to the website.

Their Google Ads quality scores are at an all-time high, with the average CPC on the current campaigns being below £1!

This also has contributed to an impressive average cost per conversion of £15 throughout June and July 2019.

Where They Were

Digital Marketing

Prime Driving were a small, local driving school with only a few driving instructors in their local area. Their aim was to build their brand online, through a fresh website with the right marketing message and Google advertising campaigns, with the goal of increasing the size of their team and encouraging more pupils to learn with Prime Driving School.

How We Market Them

Digital Marketing

We worked closely with the design team, to create a fluid website which offered a clear, customer journey and a powerful and accurate marketing message.

We also researched the customer behaviour within their business sector and the correct keywords to use in order the target their ideal audience effectively.

From this, we were able to optimise the website effectively to rank highly for the keywords Prime Driving School wanted to target.

This also meant that we were able to create powerful Ad campaigns. These not only pinpointed the exact audience Prime Driving were looking to target but also were extremely efficient at converting these interactions into high-quality leads.

...And the result

Digital Marketing

With the help of the marketing provided by Website Success, Prime Driving School have grown to a team of 22 driving instructors and now offer driving lessons nationally, covering Hampshire, West Sussex, East Sussex, Surrey and even London!

Their website's search engine rankings continue to increase, along with the traffic coming through to the website.

Their Google Ads quality scores are at an all-time high, with the average CPC on the current campaigns being below £1!

This also has contributed to an impressive average cost per conversion of £15 throughout June and July 2019.

At the core of the following businesses marketing

Frequently Asked Questions

CAN YOU MARKET MY EXISTING SITE?

Honestly? That depends… We rarely say no to a challenge, but we do know that some website platforms perform better than others for security, SEO and user experience.

So, if your website is old and/or not up to scratch for the new search engine criteria, we will be honest with you. There’s no point promising you we can when we know we can’t - who will be happy with that?!

So, we carry out a series of performance tests on your existing site and let you know where improvements can be made and what we can do to help.

We can also build you a new website – check out our BUILD section for more information.

Click on the link below to start a conversation with the team.

HOW DO I KNOW I’M GETTING GREAT RESULTS?

We are as transparent as you want us to be! We provide a monthly report on all the activity we’re setting up and managing for you – with as much or as little detail as you can handle!

We keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working, we’ll also let you know, give our recommendations on how to improve your results and let you know what we’re doing next.

HOW DO YOU KNOW WHAT MARKETING IS RIGHT FOR MY BUSINESS?

We always start with a digital marketing strategy, to make sure our marketing plan is effective for you. Our in-house Digital Specialists will:

  1. Take the time to understand you, your market, your products/services and competitors.
  2. Discuss aims for your business and your budgets, so we can give you the best advice and do the best job for you.
  3. Research keywords, competitors and marketplace, to map out a digital marketing plan tailored to your business.
  4. Get going and put your marketing activity into place…
  5. … Bring in lots of great results for you!
  6. Share them with you in a monthly report and make suggestions on how we could do even better next month!

HOW LONG DOES IT TAKE TO SEE RESULTS?

We test all campaigns and any changes we make to make sure they remain effective. We try lots of things, some will work, and some won’t. We’ll carry on doing the things that work to get the best return for you on your investment.

As a gauge, we’d expect an advert to prove its worth within 2 weeks but Linked In advertising we advise keeping in place for at least 1 month. We regularly monitor adverts and if any aren’t working, we stop them and try something new.

SEO on a website is a longer process and can take anything between 3 – 9 months to show results. It also depends on whether your site is shiny brand new, or an established website.

HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?

Pricing depends on how many of our services you decide to take and what level of service and reporting you want. We won’t sell you a service if we don’t think you need it.

There will be an initial set up cost for any new client and then our services are charged on a monthly basis, starting at £350 per month. For a proposal tailored to your business click on the button below.

WHAT IF I DON’T KNOW WHAT I WANT? HOW CAN YOU HELP?

Between us all, we have a scary number of years’ experience in SEO, website development, conversion increase, lead generation, digital advertising, social media, email marketing and customer journey planning, Phew! So, we usually have a few ideas to get your activity started!

We also don’t just do things for the sake of it. We chat about what you need to achieve for your business and what problems you’re facing, plus any other marketing you have running, and we work out the best recipe of digital activity for achieving your objectives.

Bethan Woolmer

Bethan Woolmer - Head of Digital Marketing

Start your journey to website success


Let us apply our expertise and know-how to increase leads and conversions for your business. We’re ready if you are!

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