Reaching your perfect audience
Get a digital marketing team that works with you
Your success is our success.
Market your business with compelling messages using the most up to date techniques and routes to market.
Here's what digital marketing will do for you
SEO - We’ll research the top keywords for your business sector. Apply these throughout your site and send you up the rankings.
Google ads - We’ll set up campaigns to target the right areas and search terms to get you the right leads and conversions.
Facebook ads - We’ll use Facebook’s accurate targeting to get the right message to your audience and drive customers to your website.
Social media - We’ll re-inforce your message on the right platforms for your target audience, driving them to your website.
Lead nurturing - We’ll map your customer journey and drive leads through your website to integrate with your CRM.
Marketing case studies
No.45 Dental
Aiming to take experiences far above expectations within the clinic
No45 Dental are a leading, long-established dental clinic based in the centre of Chichester. They offer a number of dental treatments from implants and orthodontics to dentures and teeth whitening. The practice was opened in 2008 and has been shortlisted for the dental practice of the year award.
Opened in 2008, No45 Dental were amongst our very first customers. A small Dental Practice that was started from scratch, it was critical that they were found online and above the competitors within the area.
Their aims were to build this presence and to show prospective patients the premium service that they offer. This included a website design, which would be optimised and marketed appropriately, to blow the online competition out of the water.
We did what we do best, which was creating a classy yet functional website. This portrays exactly what No45 Dental has to offer and targets their perfect client audience organically, through our in-depth keyword research.
We actively researched which keywords consumers were searching for frequently and created a list of the best ones to target and monitor effectively.
Finally, we optimised the website and paid close attention to where it was ranking for particular keywords, making small tweaks and testing new strategies along the way.
No45 Dental were able to quickly soar through the rankings on Google establishing themselves as the 'go to' private dental practice in Chichester.
They are now on their third fully optimised website design with us and almost every keyword targeted ranks in high first page positions (over half of these are in first position on Google), they dominate locally.
No45 Dental have achieved their goals of online presence and overtaking the local competition. This has increased their monthly website traffic and the number of quality leads from the website. As a practice, they have grown the number of dentists and associated clinicians becoming highly regarded in their industry.
Where They Were
Opened in 2008, No45 Dental were amongst our very first customers. A small Dental Practice that was started from scratch, it was critical that they were found online and above the competitors within the area.
Their aims were to build this presence and to show prospective patients the premium service that they offer. This included a website design, which would be optimised and marketed appropriately, to blow the online competition out of the water.
How We Market Them
We did what we do best, which was creating a classy yet functional website. This portrays exactly what No45 Dental has to offer and targets their perfect client audience organically, through our in-depth keyword research.
We actively researched which keywords consumers were searching for frequently and created a list of the best ones to target and monitor effectively.
Finally, we optimised the website and paid close attention to where it was ranking for particular keywords, making small tweaks and testing new strategies along the way.
...And the result
No45 Dental were able to quickly soar through the rankings on Google establishing themselves as the 'go to' private dental practice in Chichester.
They are now on their third fully optimised website design with us and almost every keyword targeted ranks in high first page positions (over half of these are in first position on Google), they dominate locally.
No45 Dental have achieved their goals of online presence and overtaking the local competition. This has increased their monthly website traffic and the number of quality leads from the website. As a practice, they have grown the number of dentists and associated clinicians becoming highly regarded in their industry.
Prime Driving School
Taking a Local Driving School to a National Level
Prime Driving School are a Chichester based driving school that offer driving lessons and driving instructor training nationally. They have a team of friendly, experienced instructors who objective is to teach safe driving for life. Their head trainer and school owner, Lynne, has over 16 years in driver training and also specialises in Driving instructor training.
Prime Driving were a small, local driving school with only a few driving instructors in their local area. Their aim was to build their brand online, through a fresh website with the right marketing message and Google advertising campaigns, with the goal of increasing the size of their team and encouraging more pupils to learn with Prime Driving School.
We worked closely with the design team, to create a fluid website which offered a clear, customer journey and a powerful and accurate marketing message.
We also researched the customer behaviour within their business sector and the correct keywords to use in order the target their ideal audience effectively.
From this, we were able to optimise the website effectively to rank highly for the keywords Prime Driving School wanted to target.
This also meant that we were able to create powerful Ad campaigns. These not only pinpointed the exact audience Prime Driving were looking to target but also were extremely efficient at converting these interactions into high-quality leads.
With the help of the marketing provided by Website Success, Prime Driving School have grown to a team of 22 driving instructors and now offer driving lessons nationally, covering Hampshire, West Sussex, East Sussex, Surrey and even London!
Their website's search engine rankings continue to increase, along with the traffic coming through to the website.
Their Google Ads quality scores are at an all-time high, with the average CPC on the current campaigns being below £1!
This also has contributed to an impressive average cost per conversion of £15 throughout June and July 2019.
Where They Were
Prime Driving were a small, local driving school with only a few driving instructors in their local area. Their aim was to build their brand online, through a fresh website with the right marketing message and Google advertising campaigns, with the goal of increasing the size of their team and encouraging more pupils to learn with Prime Driving School.
How We Market Them
We worked closely with the design team, to create a fluid website which offered a clear, customer journey and a powerful and accurate marketing message.
We also researched the customer behaviour within their business sector and the correct keywords to use in order the target their ideal audience effectively.
From this, we were able to optimise the website effectively to rank highly for the keywords Prime Driving School wanted to target.
This also meant that we were able to create powerful Ad campaigns. These not only pinpointed the exact audience Prime Driving were looking to target but also were extremely efficient at converting these interactions into high-quality leads.
...And the result
With the help of the marketing provided by Website Success, Prime Driving School have grown to a team of 22 driving instructors and now offer driving lessons nationally, covering Hampshire, West Sussex, East Sussex, Surrey and even London!
Their website's search engine rankings continue to increase, along with the traffic coming through to the website.
Their Google Ads quality scores are at an all-time high, with the average CPC on the current campaigns being below £1!
This also has contributed to an impressive average cost per conversion of £15 throughout June and July 2019.
Scott Jenkins Water Softeners
Helping people discover soft water within their homes
Scott Jenkins Water Softeners are a West Sussex-based business, who specialise in the supply and installation of Water Softeners. Scott operates in West and East Sussex, Hampshire and Surrey. With over 16 years‚ experience, Scott takes pride in being customer focused, responsive and knowledgeable as the 'go to guy'.
Scott Jenkins Water Softeners were a local water softener installation company, whose aim was to expand and promote their local, trusted brand through a brand-new website, Google Advertising campaigns and to spread the word about the luxury of softened water and its benefits.
We created a brand-new website for Scott, which accurately presented his customer journey and portrays the personal and professional installation service Scott offers.
We researched the consumer behaviour and what Scott’s competitors are doing within the business sector and discovered and targeted the appropriate keywords to use within our Google Ads campaign.
We used this data, to correctly optimise the website (SEO) for the right audience and the use the correct and most effective keywords for organic Google search.
With the help of powerful messaging through both the adverts and the website, we were able to entice users onto Scott’s website and from here, we converted them into high-quality leads.
Our efforts certainly have paid off well with Scott Jenkins Water Softeners. The website now ranks in first page positions on Google for the majority of keywords targeted.
The rise in the rankings doesn't seem to be slowing down either, with the visibility of the website continuing to improve every week!
The Google Ads are successfully generating leads for Scott as well, which is great to see and has led to us expanding the campaign to Facebook advertising. This platform will allow his business to grow even more.
Where They Were
Scott Jenkins Water Softeners were a local water softener installation company, whose aim was to expand and promote their local, trusted brand through a brand-new website, Google Advertising campaigns and to spread the word about the luxury of softened water and its benefits.
How We Market Them
We created a brand-new website for Scott, which accurately presented his customer journey and portrays the personal and professional installation service Scott offers.
We researched the consumer behaviour and what Scott’s competitors are doing within the business sector and discovered and targeted the appropriate keywords to use within our Google Ads campaign.
We used this data, to correctly optimise the website (SEO) for the right audience and the use the correct and most effective keywords for organic Google search.
With the help of powerful messaging through both the adverts and the website, we were able to entice users onto Scott’s website and from here, we converted them into high-quality leads.
...And the result
Our efforts certainly have paid off well with Scott Jenkins Water Softeners. The website now ranks in first page positions on Google for the majority of keywords targeted.
The rise in the rankings doesn't seem to be slowing down either, with the visibility of the website continuing to improve every week!
The Google Ads are successfully generating leads for Scott as well, which is great to see and has led to us expanding the campaign to Facebook advertising. This platform will allow his business to grow even more.
At the core of the following businesses marketing
Frequently Asked Questions
CAN YOU DESIGN A CAMPAIGN FOR ME?
Yes. Our expert design and marketing team can tailor an individual advert or a campaign to your business. Not sure how to approach marketing? Our team will talk you through all of the steps to provide a successful campaign, with proven results, to your target audience.
CAN YOU MARKET MY EXISTING SITE?
Yes, we can market your existing site. We’ll perform a test on your existing site and recommend where we think improvements can be made. Click on the link below to start a conversation with the team.
HOW DO I KNOW I’M GETTING GREAT RESULTS?
At Website Success we report on all of the marketing we carry out for our clients. You will be supplied with a written report of your website performance and also the performance of the campaigns we carry out for you. We’ll also keep you up to date with any changes we make to improve your website and marketing campaigns. If things aren’t working we’ll also let you know and give our recommendations on how to improve your results.
HOW LONG DOES IT TAKE TO SEE RESULTS?
We test all of the campaigns and changes we make to any of our clients marketing. We try lots of things, some will work and some won’t. We’ll carry on doing the things that work in order to get the best return for you on your investment. We’d expect an advert to prove it’s worth within 2 weeks. We regularly monitor adverts and if any aren’t working we’ll stop them and try something new for you. SEO on a website is a longer process and can take 3-4 months to show results.
HOW MUCH DO YOU CHARGE FOR DIGITAL MARKETING?
Pricing for Digital Marketing depends on how many of our services you decide to take and what level of service is required for your business. We won’t oversell you a service if we don’t think you need it. There will be an initial set up cost for any new client and then our services are charged on a monthly basis. For a proposal suited to your business click on the button below.
WHAT ABOUT VIDEOS?
Videos are some of the best ways to engage with your target audience on your website and on social media platforms. We can put together video messaging to suit your campaign and target market. For a quotation on providing a bespoke video for your website or campaign click below.
Bethan Woolmer - Head of Digital Marketing
Start your journey to website success
Our experienced team are ready work with you and reach out to your target audience to increase leads and conversions for your business through the digital marketing landscape.
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