Owen Gaudion
By Owen Gaudion | Apr 10, 2015 1 min read

Blogging no no's

Blogging no no's
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Content Marketing

Blogging is a great addition to a business because it offers so many benefits and only truly costs you your time. Some of the benefits are:

• SEO boost

• Humanises your business

• Shows interaction

• Gain customer feedback

• Encourage customer loyalty

• Expands your knowledge on current events in your industry due to personal research.

But just like most things we use, blogging has its own fair share of sins that people can't help but do on a daily basis. Some of the most common ones are:

• Infrequent writing – leaving weeks or months between blogs.

• Over producing content – businesses will sometimes choose quantity over quality, which will bore your readers.

• Waffling – users want to get straight to the point and implement the benefits and if you're not getting to the point they won't make it to the end.

• Lack of SEO/ SEO dominated content – blogging is the perfect excuse to add keywords to boost your business up those search rankings, so missing it out seems a waste, but if your blog is SEO dominated it can make your blog sound automated, taking away the creative flare, and this can drive customers away.

By avoiding these sins you can write something that will not only keep your customers enjoying your content, but also cause your blog to become successful and promote your website for free.

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