Paid Social Media Advertising:
Get More Clicks, Conversions & Customers!

It depends on your goals.

Paid social ads are great for building awareness, engaging your ideal audience, and driving traffic quickly. However, they are considered “interruptional”, so they interrupt people when they’re scrolling or engaging with friends, relatives or brands they’re actively choosing to engage with!

Google Ads, on the other hand, capture people actively searching for your products or services. Many businesses find that using both together delivers the best results – social to build your brand and create interest, Google to capture intent – at the point when people are looking for you!

Don’t worry – we’ll always guide you on which channels make sense for your business and how to get the best return on your budget.

Here’s a quick guide to help you decide whether Google Ads, social media ads, or a combination might be right for you.

Paid social works well for lots of businesses – but it tends to work best when people already know, like, and trust your brand on social media.

An organic social media presence takes time to build, but it sets the foundation for paid campaigns to succeed. Ads then amplify your content, reach more of the right people, and drive those clicks and conversions.

New to social media and need help building your platforms before paid support? Explore our social media management services.

Boosting posts is a quick way to get more eyes on your content, but it’s not a strategic approach.

Boosted posts have limited targeting options and often prioritise reach over results. Paid social campaigns, on the other hand, are fully planned and data-driven with tailored creative, precise audience targeting, ongoing optimisation, and measurable ROI.

This makes sure that every pound you spend works harder to generate leads, conversions, and real business growth.

Learn more about the difference between boosted social media posts vs ads.

Any business looking to increase leads, conversions, and brand awareness can benefit. Whether you’re a small local company or a large B2B organisation, we tailor campaigns to your goals and audience!

Absolutely.

We use advanced targeting based on demographics, interests, behaviours, job roles, and more. This ensures your ads reach the people most likely to engage and convert.

Basically, it depends on your business goals and audience.

Facebook and Instagram are great for broad consumer engagement, LinkedIn works best for B2B lead generation, and TikTok can help your brand go viral with younger audiences. YouTube works very well for educational or informational content.

We analyse your target market and recommend the platforms that will deliver the best ROI.

Paid social media can generate traffic, leads, and engagement almost immediately, but meaningful conversions depend on your offer, targeting, and campaign optimisation.

Most clients start seeing measurable improvements within the first few weeks of a campaign.

Yes!

We offer full campaign set-up and management, including monitoring performance, testing creatives, adjusting targeting, and optimising budgets to maximise ROI. This ensures your campaigns stay effective over time.

The answer is yes.

Even for social platforms like Facebook, Instagram, or LinkedIn, a dedicated landing page helps turn clicks into leads or sales. We can write, design, and build landing pages optimised for conversions, so your paid social traffic delivers the best possible results.

Learn more about the importance of landing pages when it comes to paid advertising.

No – your ad spend goes directly to the platform (Facebook, Instagram, LinkedIn, etc.).

Our PPC Specialists will set up your campaigns and handle the management separately to ensure your ads are targeted, optimised, and delivering the best possible results. That way, every penny of your budget works effectively.

As a channel, social media advertising requires tighter audience profiling and a more frequent refresh of content and images than Google or Bing to be most effective.

As a result, we allocate more set-up time to get your adverts correct and planning time to forecast when we need to change creative or message – to keep your messages resonating with your audience. Our monthly charge for social media advertising management starts at £450 per month (plus vat) depending on how many channels you want to activate!

We regularly monitor your campaigns and provide real-time analytics showing clicks, conversions, and engagement with detailed evaluation monthly – or more frequently, depending on the. nature of the campaigns.

Your monthly marketing reports summarise ad performance, trends, and actionable insights. We track the metrics that matter most to your business and provide guidance on how to optimise campaigns for maximum ROI.

Find out more about our monthly marketing reports.