Your trusted partner for effective PPC campaigns and Google ads management

It really comes down to what you want to achieve.

Google Ads are perfect for reaching people who are actively searching for your products or services, helping you capture high-intent leads. Social media ads, meanwhile, are great for raising awareness, engaging your target audience, and driving interest quickly.

Many businesses get the best results by using both – social to spark interest, and Google to capture intent. We’ll always advise on the channels that make the most sense for your business and how to get the best return on your budget.

Here’s a quick guide to help you decide whether Google Ads, social media ads, or a combination might be right for you.

Running Google Ads may seem straightforward, but getting real results takes real expertise.

A PPC specialist understands how to research the right keywords, structure campaigns effectively, and optimise bids to get the best possible return. They also monitor performance daily, test ad variations, and make data-driven decisions that save you money and improve conversions.

Without that specialist knowledge, campaigns can quickly waste budget on irrelevant clicks or underperforming ads. Our team combines strategy, creativity, and technical skill to make sure your ads reach the right people at the right time - and keep improving!

Not convinced? Find out why you need a PPC Specialist to run your ads.

AI can help with tasks like budget adjustments, bid optimisation, and reporting, but it can’t replace human insight – that’s where our PPC Specialists come in.

AI works with historical data and algorithms, which can miss context, creative nuances, and audience behaviour shifts. That’s why our team actively monitors, tests, and optimises campaigns to make sure your ads reach the right people and deliver real results.

Learn more about the limitations of AI in advertising.

Yes. Absolutely.

A dedicated landing page is essential for turning ad clicks into leads or sales. We can write, design, and build landing pages that are fully optimised for conversions, so your PPC traffic has the best chance of delivering real results.

Learn more about the importance of landing pages when it comes to paid advertising.

Your PPC budget depends on several factors—your industry, competition, target audience, and overall marketing goals.

We’ll work with you to understand what you want to achieve and recommend a realistic starting budget that can deliver meaningful results.

Most businesses that we work with start seeing good traction with a monthly ad spend from around £400–£2,000, while more competitive industries may need a larger investment to stay visible.

Whatever your budget, we track performance closely and optimise your campaigns to make sure every pound works as hard as possible.

No – your ad spend goes directly to Google to pay for clicks on your ads.

Our PPC specialists manage your campaigns separately, handling everything from setup and targeting to ongoing optimisation and performance monitoring. This makes sure your ads reach the right audience and every penny of your budget is used effectively to drive results.

In most cases, we would say yes.

Many PPC campaigns fail because of poor keyword selection, irrelevant targeting, ineffective landing pages, or insufficient bid management.

Another key factor is that times are constantly changing – market demand, customer behaviour, and the economy all affect how your ads perform. So what didn’t work then, might work now!

We research your audience, monitor trends, optimise your campaigns, and continuously tweak ads and bids to adapt to changes. With our proactive, end-to-end management, we make sure your budget works hard to deliver real leads and conversions, even in a shifting market.

Well, other than a great number of customers through your door or in your inbox, you’ll know your PPC campaigns are working through the detailed performance reports we provide each month.

Our monthly marketing reports show exactly how your budget is being spent and what it’s delivering — including clicks, impressions, conversions, and cost per lead. We’ll walk you through the data, highlight what’s performing best, and explain where we’re making optimisations to keep improving your results.

With transparent reporting and ongoing communication, you’ll always know your campaigns are delivering measurable, meaningful returns.

Find out more about our monthly marketing reports.

When a new campaign launches, Google (or other platforms) enters a “learning phase” to understand which audiences, ad creatives, and keywords perform best. This usually lasts around 7–14 days, depending on how much data is collected.

During this time, performance can fluctuate as the system optimises your ads. Campaigns tend to reach their peak performance after 6–8 weeks once we’ve gathered enough data to fine-tune every element.

After the learning phase is complete, we continually refine your campaigns—adjusting bids, keywords, and creative to maximise conversions and deliver long-term ROI.

Read more about the significance of the learning phase when it comes to Google ads.

It’s simple!

We’ll begin with an initial consultation to understand your goals, target audience, and budget. From there, we’ll create a tailored paid advertising plan to start delivering results.

Just give us a call on 01243 888555 or book a chat.