“What's the point in a digital marketing strategy?”
I hear you ask…

A digital marketing strategy, in short, is your roadmap for success.
It outlines where your business is now, where you want to be, and the steps needed to get there. It brings structure and focus to your marketing, so every campaign works towards the same goal instead of running in different directions.

Your strategy will cover every area of your digital marketing, from SEO and content marketing to PPC, social media and email marketing – so all channels work together to deliver consistent, measurable results.

Because without one, it’s easy to waste time and budget on tactics that don’t deliver results.

A written strategy gives clarity, direction, and accountability. It helps you prioritise what matters most, measure success, and make smarter marketing decisions that actually move your business forward.

Read our Head of Strategy’s take on why your business needs a marketing strategy.

Your strategy will typically include an audit of your current marketing activity, competitor and audience insights, clear goals, channel recommendations, content and campaign planning, and measurement frameworks.

Explore our digital marketing services, including PPC, content marketing and SEO support.

Your strategy will typically include an audit of your current marketing activity, competitor and audience insights, clear goals, channel recommendations, content and campaign planning, and measurement frameworks.

Explore our digital marketing services, including PPC, content marketing and SEO support.

It’s for any business that wants to get better results from their marketing. Whether you’re a small local company that’s grown quickly and needs direction, or a larger business looking to align multiple channels and teams — a strategy helps you stay focused and consistent.

We start by getting to know your business, goals, and challenges. Then we analyse your online presence, audience, and competitors. From there, we develop a practical, actionable plan that outlines what needs to happen across your digital channels — and how to measure success along the way.

We tend to think bigger and wider than most digital marketing agencies, as we believe that what your business does offline also impacts on how people see you and react toy our brand online.

So, we’ll ask about other marketing activity you’re doing, what your business stands for, your goals and targets, and what your ambitions are as a business – after all, you’ll need to market yourself differently if you’re a small family business being passed onto your first born, compared with a business hoping to be bought out by your nearest competitor!

We’ll review your strategy at least once a year — but we recommend a quarterly check-in. The digital landscape changes quickly, and regular reviews help keep your approach aligned with your goals, industry trends, and audience behaviour.

If we’re providing marketing services for you, we also have monthly meetings with you, to ensure business and marketing priorities are aligned and we know what’s going on in your business. This means we can be proactive for you, tweak your activity and react to opportunities as they arise.

When we start work with you, we’ll agree objectives/ targets for the business and your digital marketing activity. You’ll receive clear monthly reports that break down your key performance metrics, so you can see exactly how your strategy is performing.

We’ll highlight what’s working well, where improvements can be made, and the actions we’re taking to keep driving growth. This transparent, data-led approach means you’ll always know the impact of your marketing — and that your strategy is continuously refined to deliver the best possible results.

Find out more about our monthly marketing reports.

To an extent, yes.

We start our work with you with fact finding about your business, then we identify the best strategy to achieve your goals, depending on the activity you’ve asked us to deliver for you.

We can also provide a wider/fuller digital marketing strategy an optional extra. This allows you to invest in a comprehensive roadmap that provides clear direction, priorities, and measurable goals for your business.

If you think you need a bigger digital marketing strategy for your business, book a chat and we’ll work out what you need.

It’s simple!

During an initial consultation, we’ll chat about your goals, review your current activity, and explain how a tailored digital marketing strategy can help your business grow with more focus and confidence.

Just give us a call on 01243 888555 or book a chat.