Email Marketing: Nurture Relationships, Drive Sales

Almost any business can benefit from email marketing (and we’re not just saying that!).

It’s particularly effective for nurturing leads, promoting new products or services, building customer loyalty, and increasing repeat purchases.

We’ll work with you to design campaigns tailored to your business, choosing the type of emails and messaging that resonate with your audience, so you see measurable results.

Read some of our top tips and tricks we use to help you get leads from your email marketing campaigns.

Yes!

We can set up automated campaigns, like welcome series, abandoned cart emails, birthday offers, or re-engagement sequences.

Automation makes sure your subscribers get the right message at the right time without extra effort on your part.

We can work with most email marketing platforms and help you choose the one that best suits your business needs. The current most popular platforms our clients choose are Mailchimp, Campaign Monitor and Encharge.

We’ll handle setup, integration, and ongoing management, including automations, templates, and segmentation, so you don’t need to worry about the technical side.

You’ll get a platform that’s easy to use, fully functional, and optimised for your campaigns.

Outlook and email platforms are very different tools, and it depends what you are trying to do as to which tool you need to use.

Outlook is designed for everyday communication, not for marketing. When you send bulk emails from Outlook, they’re more likely to be blocked, marked as spam, or not delivered at all — and you can’t properly track who opened or engaged with your messages.

An email marketing platform is built specifically for this purpose. It helps you:

• Deliver emails reliably without getting blocked or blacklisted
• Track opens, clicks and responses so you know what’s working
• Manage unsubscribes and bounces automatically (for GDPR compliance and your sanity!)
• Create professional, on-brand designs that encourage people to read and respond
• Build and maintain a healthy, engaged database over time

Using the right platform protects your data, your brand, and your ability to communicate effectively with your audience. Starting with Outlook risks losing permission to contact the very people you're trying to reach.

Not a problem – this is a request we often receive!

We can connect your email platform to your website, e-commerce store, or CRM, enabling seamless automation, tracking, and segmentation for better results.

Contact us on 01243 888555 or book a chat to see if your system is compatible.

Not at all.

Sometimes a small, engaged email list can generate more meaningful results (including repeat purchases, website traffic, and conversions) than a big data list!

The key is targeting the right people with relevant messages. We’ll help you segment your list, identify your most valuable subscribers, and craft emails that speak directly to their interests, making each email count. Over time, a smaller, engaged list can often outperform a larger but less responsive one!

Yes, we provide guidance and strategies for growing a high-quality, engaged subscriber list.

This can include lead magnets, sign-up forms, and integrations to capture new contacts while keeping your list GDPR-compliant.

If it’s been a while since you last reviewed your list, we can also help you refine it for maximum impact.

The right frequency depends on your audience, goals, and the type of content you share.

Some businesses find weekly newsletters keep their brand top-of-mind, while others benefit from monthly or seasonal updates. Too many emails can annoy subscribers, while too few may make you easy to forget.

We’ll analyse your audience, recommend the ideal schedule, and manage your campaigns, including testing different approaches to see what drives the best engagement. This ensures your subscribers stay interested without feeling overwhelmed.

We can manage the entire process for you. This includes strategy, planning, content creation, design, testing, scheduling, sending, and performance reporting.

You can be as involved as you want to be, but we’ll take care of everything to make sure your campaigns run smoothly, comply with regulations, and deliver results. We remove the stress and allow you to focus on your business!

Yes!

Every campaign is fully responsive and tested across desktop, tablet, and mobile. Our in-house designer will carefully design and tweak for every device, so it displays correctly, loads quickly, and maintains your branding, no matter how your audience opens it.

This guarantees a professional appearance and maximises engagement across all devices.

Find out more about the importance of responsive marketing emails.  

Absolutely.

While we won’t manage your data or unsubscribe lists directly, we guide you on how to handle them correctly and ensure your campaigns follow privacy rules. This keeps your subscribers’ data safe and your business protected, so you can run email campaigns confidently.

Yes – it’s one of the most effective, tested and trialled ways to get customers to buy again.

By sending personalised offers, timely updates, or targeted promotions, we’ll help you drive repeat business and foster their loyalty. Over time, this consistent communication turns one-time buyers into long-term customers.

We create emails that grab attention and drive action.

From compelling copy and visually appealing designs to segmentation, personalisation, and testing. By continuously analysing performance, we optimise subject lines, layouts, and calls-to-action to maximise engagement, clicks, and those all-important conversions.

Success goes far beyond open rates. We track clicks, conversions, engagement, and ROI to give a full picture of your campaign’s performance.

Each month, we provide detailed reports showing what’s working, what could be improved, and actionable insights for future campaigns. We continuously analyse these metrics and adjust your strategy, testing different subject lines, designs, and content to optimise results.

This data-driven approach makes sure that each email performs better than the last and drives real business growth, while keeping you fully informed every step of the way.

Find out more about our monthly marketing reports.

As a stand-alone service, we charge from £250 plus vat per month for email marketing, although we can tailor our price to your requirements. This includes writing, designing, laying out, testing, sending and reporting on up to 2 x emails per month.

Contact us to discuss other email options such as newsletters, more frequent e-shots, promotional or loyalty campaigns, lead nurturing or sales follow-up programmes.

Just give us a call on 01243 888555 or book a chat to get an estimate.

Getting started is easy.

We’ll discuss your goals, review your current email list and content, and create a tailored plan to increase engagement, nurture leads, and drive conversions.

Just give us a call on 01243 888555 or book a chat.