Nick Fenmor Collins
By Nick Fenmor Collins | Aug 12, 2015 1 min read

Google To Become Alphabet

Google to become Alphabet
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Google has this week announced the release of the holding company for a number of its subsidiaries. This radical venture is to stop the enterprise becoming stagnant and comfortable, rather it will cause the businesses to streamline and encourage innovative ideas within their industries. It has even broken the norms of a website with the addition of its website.

So what is Alphabet? Alphabet is a holding business that will own multiple businesses that are tied to or owned by Google, including Google. The businesses involved will be some that offer services that are in completely different markets from the Internet giants. Examples of these are the companies Calico and Life Science who focus on benefiting the human race through improving health.

Alphabet was established because Google felt it needed to become cleaner and more accountable for its businesses whilst taking greater control of companies whose business is not related to Google's core values.

Alphabet will run each of its businesses with a strong CEO to drive them. This will make sure that each business is run with professionalism and reaches its fullest potential.

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