Hidden Meanings in Logos

Dec 15, 2014

Written by

Written by
Owen Gaudion

Written by
Owen Gaudion

A logo is one of the most important elements a business can have because, it not only represents a company on all the products or services that it offers; it also creates brand awareness for your organisation. Logo images are more easily remembered than a company's physical name. This is because Logos usually have a relevance to the organisation they are representing such as the bitten apple for Apple or Burger King that looks like the company name is in a burger.

Lots of companies do this and some have hidden messages that represent them as a brand. 

A hidden meaning or message in a logo can help people associate items or images with your organisation because it allows the image to stick in people's minds. It has the added effect of triggering a physical response better than text; for instance seeing fast food logos will make you think about the food they offer and get you'll hungry, so that you repeat business. It does this through visual stimulus becoming inescapable and influential in today's society because people are being compelled to view and share images.

If you're looking for a logo that represents your company to the fullest, Website Success' team of skilled designers can build you a logo that not only promotes brand awareness, that consumers will recognise instantly as your business, but also incorporates the vision and company image so that it can be placed on all your business ventures.