Summary
Data is the backbone of digital marketing. Monthly reports show what’s working, where budget is wasted, and how your strategy is performing. From tracking traffic and keywords to setting realistic goals, reporting keeps your marketing focused, measurable, and ready for growth.
Whichever way you’re marketing your business online, data isn’t just “nice to have”, it’s the steering wheel that guides you. Without it, you’re essentially driving blind.
Whether you’ve got a detailed digital marketing strategy or you’re just testing a few channels, monthly marketing reports are a game-changer.
Here’s why:
1. Make Every Penny of Your Marketing Spend Count
We’ve all heard the saying, “You have to spend money to make money.” But here’s the thing, spending money in the wrong place will just burn through your budget.
Your audience isn’t active on every platform. Some channels will bring you high-value customers, others… not so much.
A good monthly report will:
Show which channels are actually working - from organic search to social media, PPC campaigns and email marketing
Highlight ad performance - including Google Ads and social media ads, showing traffic, conversions, and cost per acquisition
Identify opportunities to cut or boost spend - so you’re not throwing money at ads that aren’t converting
Right now, with rising ad costs and AI-driven competition, understanding your return on ad spend (ROAS) is more critical than ever.
2. Track Website Traffic Like a Shop Owner Tracks Footfall
Your website is your digital shopfront. Just like a store owner would track how many people walk in each day, you should know:
How many visitors land on your site
Which sources they come from (Google search, social media, ads, referrals, etc.)
How they behave once they arrive – are they reading your blogs, FAQS, checking your pricing, or not making it past the home page?
If traffic suddenly drops, a report will help you pinpoint why - whether it’s:
The sooner you spot the problem, the sooner you can fix it.
3. Keep Tabs on Your Keyword Rankings
Search trends change. The keywords (link to what is a keyword blog) your audience used two years ago might not be the same ones they’re typing into Google today.
Your monthly report should include:
Your current keyword rankings
How much traffic each keyword is bringing in
Which ones are gaining or slipping
This insight helps you:
With Google’s AI Overviews and the rise of voice search, adapting your keyword strategy is now essential to stay visible.
4. Benchmark Progress & Set Real Goals
If you’re not measuring results, you’re guessing. And guessing isn’t a strategy.
Monthly reports help you set SMART goals:
Specific - Define exactly what you want to achieve (e.g., increase leads from LinkedIn (link to linkedIn lead gen blog) by 20%)
Measurable - Use data to track success
Achievable - Keep it realistic and within budget
Relevant - Make sure the goal supports your wider business objectives
Timely - Set a deadline so you know when to review performance
Example: Instead of “Get more website traffic,” try “Grow organic website visits by 15% over the next quarter by improving SEO on service pages.”
Why This Matters
Digital marketing moves fast. In the last few years, we’ve seen:
Rising ad costs across Google and Meta
AI tools changing the way campaigns are run and optimised
Privacy updates (like iOS tracking changes and GDPR compliance) making data more valuable — and sometimes harder to collect
Search algorithms evolving at lightning speed
Regular reporting isn’t just about tracking numbers, it’s about staying ahead of changes before they impact your bottom line.
Let Us Take Care of Your Digital Marketing - and Keep You in the Loop
At Website Success, we don’t just send reports, we manage the full picture. From SEO and paid ads to social media and content, we’ll handle your digital marketing while keeping you fully informed with clear, jargon-free monthly updates.
You’ll know exactly what’s working, what’s not, and where your next opportunities lie, so you can focus on running your business while we focus on growing it.
Ready to get started?
Call our Chichester digital marketing agency today on 01243888555 or click here to book a chat in our diary.
