Why Do I Need a Monthly Marketing Report?
Apr 15, 2021
When it comes to marketing your business online, knowing which channels are performing well and which aren’t is vital to your online growth. Whether you have a full strategy in place, or you're just testing the waters, here are three ways you will benefit from a Website Success monthly marketing report…
Improve your marketing spend
Whilst a general marketing rule is that you need to spend money to make money, it’s a common mistake for business owners to invest money or time into every channel, or the wrong ones. This is because your target audience won’t be engaging with every platform.
A monthly report will determine the success of every channel that you are using, showing how many users came to your website from each, with a breakdown of user demographics.
It will also provide a summary of your Google, Facebook, or LinkedIn Ads, tracking how many conversions and volume of traffic has been driven to your website from each campaign. You may discover that your Google Ads are not working as successfully as other channels and decide to limit your spend on them, or vice versa find out that they are performing the best and increase your spend.
A report each month leaves no room for guesswork and puts in full control of your digital marketing... ensuring that no effort, time or money is being wasted where it shouldn’t!
Monitor your website traffic
Your website (should) makes you money, so just as a physical store owner would want to know how many customers walk through their door on a daily or monthly basis, knowing how many users visited your website and which source they came from is as equally important.
If your organic traffic is significantly down one month compared to the last, then it needs investigating. It may be a temporary Google algorithm update, or that your website has encountered a technical SEO error, but either way, once you identify the root cause, you can rectify it and prevent it from further happening.
What about my Keywords?
Your monthly report will also present all of your Keyword data, showing where your website is currently ranking on Google for each search query and how much traffic each Keyword receives per month.
This can be used to lay down the foundations of your SEO strategy going forward, by allowing you to identify which Keywords need more optimisation throughout your site.
The way your audience search for you changes over time! So, if you are consistently losing traffic from your Keywords, then you know it’s time to conduct fresh Keyword research. If you are unsure of how to do this, or which Keywords are best to target, we have a team of qualified digital marketers to help you. Just get in contact with us here.
Benchmark results and set goals
Without goals and actions to get there, your business can become stagnant. And complacency never leads to success. However, a full marketing report each month will benchmark your results and set new goals for where you plan to be in a month, a quarter, or a year’s time.
Whether you aim on growing website traffic from social media, doubling your website conversions, or refining the type of audience you attract, monthly reports will enable you to set realistic and achievable goals known as SMART goals.
SMART stands for:
Specific – Be specific about what you are trying to achieve. The more specific your goals are, the easier they are to track and measure.
Measurable – Every goal should be measurable and driven by data. When a goal is measurable, you can find out whether or not it pays off and justify the time or money that you are putting into it.
Achievable - Your strategy should be achievable and not cause you to go over budget by relying on resources you don’t have.
Relevant – Understand the objective of your goals and how they will benefit your business overall. For example, increasing your Facebook following won’t be relevant if your target market is mainly on LinkedIn.
Timely – Each goal needs a timeframe and limit, so that you know when to start analysing your results!
Where can I sign up for monthly reports?
At Website Success, our Digital Toolkit provides you with a full report each month, equipping you with all the necessary tools and skills so that you can measure, grow, and track your online marketing.
We never speak in jargon and offer one-to-one calls to discuss your report and consult you with our expertise.
To sign up or find out more, call us on 01232 888555 or book your free chat here.
To discover how we can achieve your digital marketing objectives, visit our services pages here.