What was required
WaxAxe wanted a site refresh that better reflected the clinical nature of their services and helped reassure potential clients at first glance. Specifically, they were looking for:
- A more polished and professional design
- Clearer communication of their safety standards and certification
- Improved homepage content that aligned with their growing reputation
What we did
- Delivered a clean, modern website aesthetic to mirror their clinical services
- Refined the homepage content to emphasise professionalism, safety, and certification
- Subtly enhanced the user journey to improve trust and encourage enquiries
This wasn’t a full redesign, but a focused and strategic refresh. The end result is a sharper, more reassuring digital experience that reflects WaxAxe’s growing authority in their field.
Nick Fenmor Collins - Founder
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