Owen Gaudion
By Owen Gaudion | Nov 9, 2016 1 min read

Responsive Email Support in Gmail

Responsive Email Support in Gmail
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Email Marketing

Earlier this year I wrote about why responsive emails are important. Unfortunately at this time Gmail had no support for media queries meaning a user on mobile would still see the desktop version of the email if they were using it. According to litmus as of the date of this post, Gmail has a 16% market share which is a huge percentage.

On September 14th Google announced on their G Suite developers blog that media queries would finally come to Gmail.

"Later this month, you'll be able to use CSS media queries with Gmail and Inbox by Gmail to ensure that your message is formatted the way you intended, whether it's viewed on a computer, a phone in portrait mode, or a tablet in landscape mode. You'll be able to change styles based on width, rotation, and resolution, allowing for more responsive formatting to optimize your email for every device.

Now that Gmail supports media queries this means that emails will be able to be made responsive and view correctly on the client. This is great news as I and many others have been waiting on this feature for years. This means that my point on why responsive emails are important is even more valid now with even more users available to view the email in a suitable format.

If you are looking for some help with sending out an email campaign we would be glad to help you. Contact us here or call us on 01243 888555

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