Content that Counts

Learn how to create valuable and meaningful content that not only attracts attention, but keeps your community coming back for more.

quality content that ranks
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Milly Miles

4 min read

What Makes “Quality Content”?

Quality content isn’t just about putting words on a page, it’s about creating information that your audience can trust, find easily, and actually benefit from

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content plan that delivers results
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Milly Miles

3 min read

How to Build a Content Plan That Actually Delivers Results

A content plan isn’t just a list of blog ideas, it’s your roadmap to consistent, purposeful marketing that drives traffic, engagement, and real business grow...

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AI search FAQs
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Milly Miles

4 min read

FAQs & AI Search: Why They Should Remain - But Might Need Updating

FAQs have long helped customers, built trust, and boosted SEO—but in the era of AI-driven search, they’ve become even more valuable. Well-structured, detaile...

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ai for content ideation
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Milly Miles

3 min read

How to Use AI for Content Ideation

Key Takeaways: AI is transforming content ideation by quickly uncovering trends, keywords, and opportunities, but human creativity remains essential for craf...

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typos in website content
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Milly Miles

2 min read

What Do Typos Really Cost You?

Typos, grammar mistakes, and poor readability can cost your website trust, engagement, SEO rankings, and conversions.

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how to write blogs that drive leads
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Milly Miles

5 min read

Content That Converts: How to Write Blogs That Actually Drive Leads

Learn how to write blog content that doesn’t just sit there - but actually drives leads. This post covers everything from using Google’s E-E-A-T principles a...

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shock marketing risks rewards
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Milly Miles

4 min read

Does Shock Marketing Work or Just Damage Your Brand?

Shock marketing can grab attention or backfire badly. Used well, it stops the scroll, sparks curiosity, and creates buzz.

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strategic content marketing
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Milly Miles

3 min read

Supercharge Your Content Marketing Strategy: The Power of Repurposing

Content creation is at the core of every successful digital marketing strategy. But let’s be honest, it can be time-consuming, resource-intensive and sometim...

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Zero Search Terms
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Milly Miles

2 min read

Zero Search Volume Keywords: What to Do with Them

One concept that's gaining a lot of traction recently, is the idea of zero search terms. But what exactly are they, and how can they benefit your content str...

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Google my business
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Milly Miles

3 min read

GOOGLE GOOGLY #3: How Google is Evaluating Content

In this blog post, our Content Marketing Executive, Milly Miles, delves into how Google is currently evaluating content, why you need to know, and what steps...

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human written ai by website success
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Louise Hopkins

3 min read

Why AI won’t replace a blog post written by a human: Thoughts from our Head of Strategy

Deep-Diving in a Shallow Pool As with the effects of most systems, processes and automation, output is only as good as the input. AI is still relatively new ...

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notepad graphics
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Caitlin McCann

3 min read

Does My Website Need a Blog? | 7 Benefits

A decade ago, companies mainly used blogging to journal thoughts or share company updates. But, as online user behaviour and Google’s algorithm has...

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Caitlin McCann

2 min read

Do I Need A Blog For My Business?

Blogging is essential to SEO, consumer engagement and brand image. Discover the benefits of having a blog for your business and how to make it successful.

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