Content that Counts

Learn how to create valuable and meaningful content that not only attracts attention, but keeps your community coming back for more.

typos in website content
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Milly Miles

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Oct 7, 2025

3 min read

What Do Typos Really Cost You?

The hidden impact of spelling, grammar and readability on your website content Summary  Typos, grammar mistakes, and poor readability can cost your webs...

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how to write blogs that drive leads
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Milly Miles

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Aug 12, 2025

5 min read

Content That Converts: How to Write Blogs That Actually Drive Leads

Summary Learn how to write blog content that doesn’t just sit there - but actually drives leads. This post covers everything from using Google’s E-E-A-T pri...

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shock marketing risks rewards
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Milly Miles

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Aug 12, 2025

4 min read

Does Shock Marketing Work or Just Damage Your Brand?

Shock marketing can grab attention or backfire badly. Used well, it stops the scroll, sparks curiosity, and creates buzz. Used poorly, it misleads, conf...

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strategic content marketing
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Milly Miles

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Feb 3, 2025

3 min read

Supercharge Your Content Marketing Strategy: The Power of Repurposing

Content creation is at the core of every successful digital marketing strategy. But let’s be honest, it can be time-consuming, resource-intensive and sometim...

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Zero Search Terms
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Milly Miles

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Jul 25, 2024

2 min read

Zero Search Volume Keywords: What to Do with Them

In the ever-changing, and what can feel like, ever-complicated digital world, staying ahead of the curve when it comes to your content is crucial. One concep...

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Google my business
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Milly Miles

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Jul 25, 2024

3 min read

GOOGLE GOOGLY #3: How Google is Evaluating Content

Google’s algorithms are continuously evolving, but the principles of good content remain! In this blog post, we delve into how Google is currently evaluating...

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human written ai by website success
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Louise Hopkins

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Nov 8, 2023

3 min read

Why AI won’t replace a blog post written by a human: Thoughts from our Head of Strategy

Deep-Diving in a Shallow Pool As with the effects of most systems, processes and automation, output is only as good as the input. AI is still relatively new ...

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notepad graphics
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Caitlin McCann

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Jun 27, 2022

3 min read

Does My Website Need a Blog? | 7 Benefits

A decade ago, companies mainly used blogging to journal thoughts or share company updates. But, as online user behaviour and Google’s algorithm has...

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Caitlin McCann

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Aug 4, 2020

2 min read

Do I Need A Blog For My Business?

In a digital world, it’s no secret that a website is the #1 online platform that will sell your products and services. However, whilst everyone knows about t...

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Your 2020 Guide to User Generated Content
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Owen Gaudion

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Jan 2, 2020

2 min read

Your [2020] Guide to User Generated Content

I doubt it will come as a shock to you when I say that scammers and con artists have and continue to run rife on the web. We're in the middle of an eComm...

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A Quick Guide - Evergreen Content:
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Luke Bourne

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Oct 11, 2019

1 min read

What is evergreen content?

A Quick Guide - Evergreen Content: Evergreen content is information which is always relevant. This means that it will always drive traffic to your website, e...

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What is Content Marketing?
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Oscar Silvester

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Sep 17, 2019

1 min read

What is Content Marketing?

 It's a term thrown around constantly within the digital marketing world and, as a business owner, chances are you've been offered content marketing on ...

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Writing website content to attract links
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Nick Fenmor Collins

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Nov 9, 2018

1 min read

How Can I Write Website Content to Attract Links?

When we're talking about content optimisation, we must understand what that means. Digital marketers usually optimise content for SEO based on keywor...

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6 Tips To Improve Your Writing As A Blogger!
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Jacob Turrell

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Jul 14, 2017

4 min read

6 Tips To Improve Your Writing As A Blogger!

Editing and Proofreading Tips Every Blogger Should Know! There is always one big difference that separates writers that get read a lot and those that don'...

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Is Your Content Ready For 2017?
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Bethan Woolmer

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Dec 13, 2016

1 min read

Is Your Content Ready For 2017?

I can't believe that we are nearly coming to the end of 2016! Where has this year gone…?! Anyway, as 2016 draws to a close, it is good to get you think...

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Content first?
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Owen Gaudion

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Feb 12, 2016

1 min read

Content first?

As part of the development team, I can tell you that getting a new website to build is great and something we all really enjoy. The design of the website ...

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Content Creation Using Mind Mapping
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Owen Gaudion

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Jan 25, 2016

2 min read

Content Creation Using Mind Mapping

It's something pretty special when you manage to find work projects that you really enjoy. That is exactly what Pip Norman, our Digital Content Manager, ...

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Blogging no no's
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Owen Gaudion

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Apr 10, 2015

1 min read

Blogging no no's

Blogging is a great addition to a business because it offers so many benefits and only truly costs you your time. Some of the benefits are: • SEO boost • Hum...

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Getting seen online with a strong marketing message and copywriting
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Caitlin McCann

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Jan 19, 2015

1 min read

Getting seen online with a strong marketing message and copywriting

Great writing that sells, and that grabs the attention of the search engines is not easy and is also very time consuming. It is a fact, however, that a kille...

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The effect of Google's Hummingbird on website content
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Owen Gaudion

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Nov 27, 2013

2 min read

The effect of Google's Hummingbird on website content

Whilst scratching my head and thinking of the right angle on which to write my blog on the changes that Hummingbird has meant for SEO in the content writing ...

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