What SEO Does For You
Helping Search Engines to understand your website and what you offer will increase your visibility because they will be able to rank you for the correct search terms or ‘keyword phrases’ your visitors are using. Google alone uses upwards of 200 factors (a portion of which are known) in their constantly updated algorithm which decides where a website should rank and it is our job to ensure that your website is scoring well in these factors to give it the best opportunity to be found and used.
How Your SEO Will Be Done
We use the analogy of a house when it comes to SEO.
The first thing you need to ensure is that your website can be crawled and indexed or ‘read’ by a Search Engine. This isn’t as simple as just having a website, there can be many technical adjustments made to ensure that you are giving your website the best exposure to the Search Engine crawlers.
After Search Engines can crawl your website you want to ensure that you are ranking well for keyword phrases. This comes down to Meta elements, content and link profile which can be optimised.
Once your website is ranking for the right keyword phrases you want to make sure that visitors then click through to your website and continue through it. Landing page optimisation has a large impact upon this and will need optimising.
Finally, Conversion. Ultimately you want your visitors to convert, whether that is to buy a product, a service or to engage with content.
SEO Services For
Your Website
- Search Engine Algorithm Monitoring
- Full Technical Site Audit
- Site Architecture
- Backlink Analysis
- Keyword Research & Strategy & Rank Tracking
- Competitor & Market Analysis
- On-Page Optimisation
- Content Reviews
- Technical SEO Implementation
- Analytics Analysis
- eCommerce specific SEO
- Local SEO
- Penalty Recovery Strategy
- Site Migration Strategy
- Reporting
Your SEO Reports
You will receive transparent reports ensuring that you understand what it going on and the impact of the SEO on your rankings, traffic and visitor interaction.
We always recommend that SEO be undertaken as part of an overall Digital Marketing Strategy. These Strategies are essential to the future of your business in a world which is moving further into online areas.