What Are Long-Tail Keywords (And Why Should You Care?)

Key Takeaways: 

Long-tail keywords are longer, highly specific search phrases that reveal clear user intent. Easier to rank for and more likely to convert, they make up around 70% of all searches. Using them effectively can improve both SEO and PPC performance by driving qualified traffic, reducing competition, and increasing ROI.

In this article you’ll learn:

• What long-tail keywords are and how they differ from broad, short-tail keywords.
• Why targeting long-tail keywords can improve rankings, conversions, and marketing ROI.
• How to find, track, and use long-tail keywords to enhance your content and advertising strategy.

If you know a thing or two about the world of SEO or paid ads, you’ve probably heard people throw around the term long-tail keywords. But what are they really? And why do so many digital marketers get excited about them? 

Let’s break it down: 

So, What Exactly Are Long-Tail Keywords?

Long-tail keywords are longer than keywords alone, they’re more specific search phrases people type into Google when they know exactly what they’re looking for. They’re usually three words or more and show clear intent.

Here’s how short-tail and long-tail keywords can differ across different types of businesses:

See the difference? The short keywords are broad and competitive. The long-tail versions tell you exactly what the searcher wants. This specificity means less competition, higher conversion potential, and more qualified traffic.

Why Are Long-Tail Keywords Important?

Here’s where it gets interesting:

• Less competition – The broad terms (“shoes”) are dominated by big brands with giant budgets. But those more specific (or even zero) searches? Much easier to rank for.
• Higher intent – Someone searching “women’s waterproof hiking shoes size 6” isn’t just browsing. They’re probably ready to buy.
• Better ROI – Because they’re more targeted, long-tail keywords often give you more bang for your buck in your Google ad campaigns.

In short: less wasted effort, more qualified traffic.

They Add Up (In a Big Way)

Here’s a fun fact: around 70% of all searches are long-tail. Individually, they might not get huge search volumes. But put them together and they represent a massive chunk of potential customers. 

Ignoring them is like leaving money on the table.

Why Tracking These Keywords Matters

It’s not just about using long-tail keywords—it’s about keeping an eye on how they’re performing. Tracking helps you:

• Spot which ones are actually bringing traffic and conversions.
• Identify new opportunities for content (blogs, FAQs, landing pages).
• Save money in PPC by doubling down on the terms that really work.

How to Find Them

Luckily, you don’t need a crystal ball! Tools like Google Keyword Planner, SEMrush, Ahrefs and even Google’s “People Also Ask” boxes are goldmines for uncovering long-tail ideas. 

Another great trick? Listen to your customers. The way they describe their problems or ask questions often points directly to useful long-tail phrases.

Long-Tail Keywords Are Essential for Your SEO Strategy

Long-tail keywords are powerful things. They let you compete where it actually matters, reach people who are ready to take action, and make the most of your marketing spend.

So next time you’re planning content, reviewing your SEO or setting up ads, don’t just chase the big shiny keywords. Give the long-tail some attention, you might be surprised at how far it takes your marketing efforts.

Long-Tail Search Optimisation – SEO Support in Chichester 

Feeling overwhelmed by SEO? Don’t worry, we’ve got you covered! From discovering the right keywords to optimising your website for long-tail search, our SEO Specialists at Website Success make sure your site is seen by the right people at the right time.

Give your website the visibility it deserves. Call our Chichester digital marketing agency today on 01243 888 555 or book a chat in our diary.