The effect of Google's Hummingbird on website content

Nov 27, 2013

Written by

Written by
Owen Gaudion

Written by
Owen Gaudion

Whilst scratching my head and thinking of the right angle on which to write my blog on the changes that Hummingbird has meant for SEO in the content writing of websites I was trawling the Internet for a few ideas.  Trying to get my creative juices flowing I thought that I would get into the mindset of what Google was trying to achieve by changing their algorithm. So rather than type in my search query into Google as a string of separate search terms ie ‘copywriting‘ ‘ hummingbird' ‘google', I type in the sort of search query that Google is trying to accommodate through the writing of their new algorithm.  So I typed in a question ‘what effect will hummingbird have on website content'.

Hummingbird does not mean the death of keywords rather they are becoming less important than long-tailed key word phrases.  Google wants to help their users solve a query. So in the case of WebsiteSuccess  rather than optimising our website for ‘website' ‘design' ‘Chichester' we would use a specific phrase such as ‘who does online marketing in Chichester'.  It has never been best practice but post Hummingbird now more than ever content writers must avoid stuffing as many keywords in to the copy as possible. So where it is natural to add in key phrases into the text, without compromising the readability of the text, it will be beneficial to the rankings and again wherever is natural to have a question and answer format within certain pages. The URL, and <H1> tags of your web pages are also the most effective places to put SEO phrases. So structure your website in a way that lets you use them. If  we wanted to be found under “online marketing in chichester” I would create a page in the site entitled ‘online marketing  in Chichester'. </p> <p>A page should be about 200-300 words long of original not repeated content.  And try to use one keyword phrase in that page where possible (As well as in the page URL,<TITLE> and <H1> tags.)</p> <p>Use your blog to highlight your main key phrases and your less important key phrases, so I might want to write a blog soon that highlights the benefits of a non core service that Website Success offers such as website videos. </p> <p>If you would like Website Success to change the copy of your website then call now on 0800 334 5662 </p> </div> </div> </div> </section> </main><footer class="footer"> <div class="wrapper"> <div class="row row__align--end"> <div class="col-xs-12 col-sm-6"> <h3>Say Hello</h3> <p class="footer__contact footer__contact--number">01243 888 555</p> <p class="footer__contact footer__contact--address">30 The Hornet, Chichester, West Sussex, PO19 7JG</p> </div> <div class="col-xs-12 col-sm-6"> <div class="footer__partners text-right"> <div class="row"> <div class="col-md-5 col-xs-12 g-partner"> <!--<script defer src="https://apis.google.com/js/platform.js"></script> <div class="g-partnersbadge" data-agency-id="1224241666"></div>--> <img src="https://uploads.prod01.london.platform-os.com/instances/190/assets/images/build/PartnerBadge.png?updated=1611687232" loading="lazy" alt="Google Partner Badge"> </div> <div class="col-md-3 col-xs-5"> <img src="https://uploads.prod01.london.platform-os.com/instances/190/assets/images/build/trusted-supplier.png?updated=1572536694" loading="lazy" alt="Entrepreneurs Circle Trusted Supplier logo"> </div> <div class="col-md-4 col-xs-7"> <img src="https://uploads.prod01.london.platform-os.com/instances/190/assets/images/build/best-business-enablers-2020.png?updated=1588501007" loading="lazy" alt="Entrepreneurs Circle Trusted Supplier logo"> </div> </div> </div> </div> </div> <div class="footer__bottom"> <div class="row row__align--center"> <div class="col-xs-12 col-sm-8"> <p>© Website Success. <br class="mobile">All Rights Reserved.</p> </div> <div class="col-xs-12 col-sm-4 text-right"> <div class="footer__social"> <a href="https://www.facebook.com/websitesuccessltd/" target="_blank"><i class="fab fa-facebook"></i></a> <a href="https://twitter.com/website_success" target="_blank"><i class="fab fa-twitter"></i></a> <a href="https://www.linkedin.com/company/website-success" target="_blank"><i class="fab fa-linkedin"></i></a> <a href="https://www.instagram.com/websitesuccess/" target="_blank"><i class="fab fa-instagram"></i></a> </div> </div> </div> </div> </div> </footer> <script type="text/javascript"> _linkedin_partner_id = "3409588"; 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