HINTS, TIPS & HAPPENINGS

Learn about the latest developments in the website and digital marketing world...
and what the team are up to with their latest projects.

TikTok the New Go-to Search Engine

Digital Marketing Team

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Apr 4, 2024

3 min read

The Rise of Social Search: Is TikTok the New Go-to Search Engine?

In recent years there's been a noticeable shift in how people navigate the digital landscape, with the emergence of social search taking centre stage. From T...

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marketing strategy by website success

Digital Marketing Team

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Feb 16, 2024

4 min read

Why bother with a Marketing Strategy?

A ‘Marketing Strategy’ isn’t a high-fallutin’, theoretical concept with no place in real life! It is a living, breathing thing that will focus and drive your...

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Social Media Strategy by website success

Digital Marketing Team

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Dec 7, 2023

3 min read

DOES THREADS FIT INTO YOUR SOCIAL MEDIA STRATEGY?

The introduction of Threads last year, Instagram's take on Twitter (or X rather), generated a lot of interest and excitement. However, it’s also sparked deba...

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human written ai by website success

Louise Hopkins

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Nov 8, 2023

3 min read

Why AI won’t replace a blog post written by a human: Thoughts from our Head of Strategy

Deep-Diving in a Shallow Pool As with the effects of most systems, processes and automation, output is only as good as the input. AI is still relatively new ...

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12 Digital Marketing Predictions

Louise Hopkins

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Feb 2, 2023

3 min read

Our 12 Digital Marketing Predictions for 2023

We always aim to keep our ear to the ground when it comes to industry changes, commentary and trends. Here is our Round-up of 12 Digital Marketing Prediction...

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GA4 logo graphics

Luke Bourne

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Aug 2, 2022

3 min read

What Is Google Analytics 4? | What You Need To Know

Google Analytics 4 (GA4) is the new generation analytics platform that Google is rolling out next June, to replace Google Universal Analytics! Designed to p...

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notepad graphics

Caitlin McCann

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Jun 27, 2022

3 min read

Does My Website Need a Blog? | 7 Benefits

A decade ago, companies mainly used blogging to journal thoughts or share company updates. But, as online user behaviour and Google’s algorithm has...

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search engine graphics

Luke Bourne

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Jun 24, 2022

4 min read

What Questions Should I Be Asking an SEO Company?

Whether you have a brand new website that needs marketing, or you just need a boost in the search engine rankings, there are plenty of SEO agencies to choose...

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The internet connecting us together

Caitlin McCann

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May 20, 2022

2 min read

Is SEO worth the money? | Pros and Cons

New businesses are likely to come across mixed opinions on SEO and whether it works. Is it really worth investing in? Doesn’t it take too long? Isn’t Google ...

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Facebook ad

Luke Bourne

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May 18, 2022

2 min read

What Is Remarketing? | Why Does It Work?

Remarketing, otherwise known as ‘retargeting’, is a form of online advertising that enables your business to show targeted ads to users who have previously v...

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British coins stacked up

Bethan Woolmer

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May 5, 2022

3 min read

How Will The Cost of Living Crisis Impact Digital Marketing?

The current inflation crisis is once again changing online consumer behaviour. With more families living on a budget reluctant to spend, getting results from...

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Email marketing graphics

Caitlin McCann

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Apr 26, 2022

2 min read

Why Is Email Marketing Effective? | Do I Need It?

Email marketing once dominated the industry before the takeover of Google Ads and social media advertising. But has email lost its way since? Or is it still...

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Jay - Creative Web Developer

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