HINTS, TIPS & HAPPENINGS

Learn about the latest developments in the website and digital marketing world...
and what the team are up to with their latest projects.

Zero Search Terms

Digital Marketing Team

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Jul 25, 2024

2 min read

Zero Search Volume Keywords and What to Do with Them

What Are Zero Search Terms? Zero search terms are keywords, or phrases that currently have little to no search volume. At first glance, you might be wonderin...

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Google my business

Digital Marketing Team

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Jul 25, 2024

3 min read

GOOGLE GOOGLY #3: How Google is Evaluating Content

How Google Evaluates Content Google uses an ever-changing mix of sophisticated algorithms and manual reviews to assess the quality of content. These mechanis...

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Google Ads Suspension

Digital Marketing Team

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Jul 8, 2024

1 min read

GOOGLE GOOGLY #2: GOOGLE ADS SUSPENSION!

A number of Google Ads accounts were suspended due to issues related to Polyfill.io, a popular service used to ensure website compatibility across different ...

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Google My Business Messenger Changes

Digital Marketing Team

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Jul 1, 2024

2 min read

GOOGLE GOOGLY #1: Google My Business Messenger

Big news from GMB (Google My Business)! As of the 15th of July, GMB will begin phasing out its Messenger feature, with the service officially being removed o...

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Learning Phase in Google Ads

Digital Marketing Team

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Jun 5, 2024

2 min read

Google Ads: What Is the Learning Phase?

Google Ads is a fantastic tool for reaching potential customers and boosting your business growth. But behind the scenes, there's a crucial element that ofte...

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TikTok the New Go-to Search Engine

Digital Marketing Team

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Apr 4, 2024

3 min read

The Rise of Social Search: Is TikTok the New Go-to Search Engine?

In recent years there's been a noticeable shift in how people navigate online, with the emergence of social search taking centre stage. From TikTok to Instag...

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marketing strategy by website success

Digital Marketing Team

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Feb 16, 2024

4 min read

Why bother with a Marketing Strategy?

A ‘Marketing Strategy’ isn’t a highfalutin’, theoretical concept with no place in real life! It is a living, breathing thing that will focus and drive your t...

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Social Media Strategy by website success

Digital Marketing Team

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Dec 7, 2023

3 min read

DOES THREADS FIT INTO YOUR SOCIAL MEDIA STRATEGY?

The introduction of Threads last year, Instagram's take on Twitter (or X rather), generated a lot of interest and excitement. However, it’s also sparked deba...

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human written ai by website success

Louise Hopkins

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Nov 8, 2023

3 min read

Why AI won’t replace a blog post written by a human: Thoughts from our Head of Strategy

Deep-Diving in a Shallow Pool As with the effects of most systems, processes and automation, output is only as good as the input. AI is still relatively new ...

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12 Digital Marketing Predictions

Louise Hopkins

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Feb 2, 2023

3 min read

Our 12 Digital Marketing Predictions for 2023

We always aim to keep our ear to the ground when it comes to industry changes, commentary and trends. Here is our Round-up of 12 Digital Marketing Prediction...

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GA4 logo graphics

Luke Bourne

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Aug 2, 2022

3 min read

What Is Google Analytics 4? | What You Need To Know

Google Analytics 4 (GA4) is the new generation analytics platform that Google is rolling out next June, to replace Google Universal Analytics! Designed to p...

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notepad graphics

Caitlin McCann

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Jun 27, 2022

3 min read

Does My Website Need a Blog? | 7 Benefits

A decade ago, companies mainly used blogging to journal thoughts or share company updates. But, as online user behaviour and Google’s algorithm has...

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